DKSH Market Expansion Services Japan Co., Ltd. has signed an exclusive distribution agreement with AMIDA, an independent Swiss watchmaker, celebrated for its retro-futuristic aesthetic inspired by the 1970s and horological innovation. This collaboration represents a significant milestone in enhancing AMIDA’s brand presence and accessibility in Japan.
Tokyo, Japan, July 10, 2025 – DKSH Market Expansion Services Japan Co., Ltd., has entered an exclusive distribution agreement with AMIDA, an independent Swiss watchmaker known for its distinctive retro-futuristic design and innovative mechanical craftsmanship. Through this partnership, DKSH will bring AMIDA’s iconic timepieces to Japan, one of the largest markets for Swiss watches.
Under the agreement, DKSH is responsible for the marketing, sales, distribution, and after-sales services of AMIDA timepieces across Japan. The collaboration positions DKSH to capitalize on growing demand among Japanese collectors for distinctive, heritage-driven luxury timepieces by leveraging its extensive retail network and deep market expertise to establish AMIDA as a compelling choice for collectors and enthusiasts seeking originality and Swiss heritage.
Bruno Gaertner, Amida COO, commented: “We are honored and delighted to partner with DKSH for AMIDA’s exclusive representation in Japan. We have observed here an exquisite taste for craftsmanship and creative watchmaking, and we are convinced that our values are perfectly aligned. We believe that together with DKSH, we can harness the power of creativity to build a brighter future - on our way to deliver that vision in Japan.”
Masato Mizuo, Executive Officer, Consumer Goods, DKSH Market Expansion Service Japan, said: “We are honored to be selected as AMIDA’s exclusive distribution partner in Japan. AMIDA’s timepieces blend Swiss craftsmanship with a distinctive design, featuring a patented prism-based digital display that creates a unique visual experience. This visionary approach, rooted in a pioneering legacy from the 1970s, aligns well with the Japanese market’s deep appreciation for unique aesthetics, quality, and originality. We are confident that AMIDA’s timepieces will strongly appeal to Japanese watch enthusiasts and collectors.”
AMIDA timepieces are now available exclusively at Isetan Shinjuku (Main Building, 5th Floor, Watches) in Tokyo.
About AMIDA
Founded in 1925, AMIDA is an independent Swiss watchmaker renowned for its pioneering spirit and innovative designs. The brand gained international acclaim in 1976 with the launch of the Digitrend, a mechanical watch featuring a unique jumping hour movement and a prism-based digital display.
Revived in 2024, AMIDA combines its retro-futuristic, space-age heritage with modern Swiss craftsmanship. The redesigned Digitrend updates the mechanics and design while honoring the original’s innovative legacy. www.amida-watches.com
About DKSH
For 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services, following its purpose of enriching people’s lives. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 28,060 specialists, generating net sales of CHF 11.1 billion in 2024. DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With 14,250 specialists, the Business Unit generated net sales of CHF 3.4 billion in 2024. http://www.dksh.com/jp-en/home/business-units/consumer-goods