DKSH Consumer Goods Singapore Enters Sanitary Care Category Through Strategic Partnership with Enya

Singapore, Jun 16, 2025 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has signed a strategic agreement with Enya Technologies Pte Ltd, a Malaysian-founded period care company committed to sustainable and affordable menstrual solutions. This exclusive partnership marks DKSH’s expansion into the sanitary care category in Singapore, addressing the growing consumer demand for accessible, high-quality feminine hygiene products.

Under the agreement, DKSH will provide comprehensive Market Expansion Services to Enya, covering marketing and sales, distribution and logistics, as well as e-commerce management. Leveraging its omnichannel expertise and extensive distribution network across modern trade, general trade, and e-commerce platforms, DKSH will help Enya to introduce its high-quality yet accessible range of organic sanitary products to Singaporean consumers, creating meaningful connections between the brand and health-conscious shoppers.

Headquartered in Kuala Lumpur, Enya is a women-led brand committed to making period care safer, more sustainable, and accessible. Offering a range of products from certified organic cotton pads, menstrual cups, overnight panties, to heating patches, Enya has built a loyal following among value-conscious consumers seeking healthier alternatives without compromising on comfort or quality. 

This partnership underscores DKSH’s ability to identify high-potential market segments and create value for both brands and consumers. By bringing Enya’s range of organic menstrual products into Singapore, DKSH is reinforcing its commitment to enriching lives through high-quality, meaningful offerings, while simultaneously strengthening its consumer goods portfolio with a new, high-potential category aligned with increasing consumer demand for wellness-oriented products.

Christian Teo, Managing Director, Enya Technologies, commented: “We are excited to bring Enya’s range of period care products to Singapore in partnership with DKSH. As we grow beyond Malaysia, DKSH’s proven track record, in-market expertise, and holistic commercial services provide the ideal foundation for our expansion. We are committed to making quality, affordable, and comfortable period care accessible to all women, and this partnership accelerates that mission.”

Adrian Kang, Vice President, Fast Moving Consumer Goods, DKSH Singapore, added: “Partnering with Enya reinforces our commitment to bringing purposeful and innovative brands to the Singaporean market. Our expansion into the sanitary care segment reflects our strategic approach to capturing emerging consumer trends and delivering our distribution excellence. By leveraging our robust distribution network, we are well-positioned to deliver value and accessibility to our Singaporean consumers. We look forward to supporting Enya as they carve out a distinctive presence in this space. If the journey starts here, their growth starts with us.”