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Successfully flowing into new market segments

Novasina shows that by working with the right business partner, an established market leader in one segment can excel by expanding into another business segment. 

Business Units

Technology

Countries

Japan

Novasina is a Swiss company with global presence and manufacturer of premium measuring instruments for climatic parameters in industrial processes and water activity in solids and liquids.

Since its establishment in 1958, the company’s expertise in unique sensor technology and measurement instruments have helped customers better manage relative air humidity, temperature and differential pressure in their regulated climates.

We have been working with DKSH for a long time and have established a great business cooperation. The direct market feedback from DKSH together with our expertise in water activity measurement made this successful market penetration possible. They support their sales staff to grow new market segments by providing continuous training, up-to-date knowledge and helped set-up a capable skilled service team to handle all customer requests in a professional and timely manner.

Markus Bernasconi, Marketing & Sales Director, Novasina AG