Fast Moving Consumer Goods (FMCG)

Hiufan Tsang

General Manager, Sales & Marketing, FMCG

+86 21 5830 0518
Fax +86 21 5830 0519
Contact Email
DKSH (Shanghai) Ltd.
21/F Tomson Commercial Building 710 Dong Fang Road, Pudong
200122 Shanghai
China
  • Factsheet Consumer Goods
    (PDF, 736 KB)
  • Download Business Unit Consumer Goods brochure for more information
    (PDF, 6 MB)
Fast moving consumer goods DKSH supermarket customer

DKSH is the leading growth partner for fast moving consumer goods companies in Asia. Our experts provide a range of Market Expansion Services across the value chain, ranging from importation and customs clearance to marketing and sales, distribution and logistics, field merchandising and promoter services, and other value added services.

With our more than 60 distribution centers in the region, we cover all categories of fast moving consumer products in all channels across the region, from the largest international hypermarkets to the smallest mom-and-pop shops. Our detailed knowledge of the taste and preferences of Asian consumers helps us create winning marketing and sales strategies, with the convenience of having a single regional point of contact.

Headquartered and publicly listed in Switzerland, our local experts provide services to FMCG companies in 14 Asian markets: Brunei, Cambodia, China, Hong Kong, Laos, Macau, Malaysia, Myanmar, New Zealand, Singapore, South Korea, Taiwan, Thailand and Vietnam.

What DKSH can do for you Trusted partner for FMCG companies at every stage of expansion

Asia is home to a fast-growing middle class with an increasing disposable income. This rising demand for high-quality products is further spurred by several economies opening up. Outsourcing part of your business to a reliable partner like DKSH allows you to tap into these opportunities while freeing resources to focus on your core strengths.

Whether you are new to Asia or have an established presence in the region, our expertise helps open up new markets and create sales growth opportunities. We understand that one size doesn’t fit every situation. This is why we develop customized and integrated solutions for your business success.

We have an excellent track record in sales and distribution of brands. Our unparalleled scale ensures optimum efficiency and helps us achieve attractive trade terms. We use our extensive capillary distribution network, knowledge of the market and long-term relationships with customers to ensure speed-to-market and increase visibility and availability of your products. We are constantly innovating our service offering by investing in platforms such as our global IT infrastructure and e-commerce channels.

We have a proud history of creating market-leading positions for Asian, European and American brands in the region. Some of our current clients include Beiersdorf, Henkel, Kraft Foods, Lindt, Mead Johnson and PepsiCo.
 

DKSH Fast Moving Consumer Goods Supermarket Shelf

Through DKSH Smollan Field Marketing (DSFM), a DKSH and Smollan Group joint venture, we develop engaging merchandising, promoters and field marketing activities that turn shoppers into buyers. Modern tools with real-time functionalities provide valuable stock and sales data to our clients, customers and DKSH sales managers. Our category experts know how to turn this data into growth strategies.

Deep category expertiseKey categories served by DKSH

Because of our scale and leverage, we have developed a strong understanding of the categories we work in. We use this market insight to create successful growth strategies for your product. 

  • Nutritional products
  • Snacks and confectionery
  • Beverages
  • Dry grocery
  • Dairy
     

  • Personal care
  • Home care
  • Consumer health
  • Baby and child care
  • Toys
  • Consumer electronics and technology
  • Car care
     

  • Pet care
     

Our services at a glance

DKSH is the one-stop-shop for FMCG companies looking to grow their business in Asia. Under our full-agency business model, we take charge of the whole value chain. You can also work with us on selected services.

Market entry

We use our in-depth market knowledge and insight to open up new markets for your products.

Our market entry services include:

  • Registration
  • Market research and competitor analysis
  • Importation and customs clearance
     

Demand creation, distribution and fulfillment

Our marketing and sales teams use their strong relationships with the channel to create demand for your product at every stage of its lifecycle.

Demand creation services we offer:

  • Sales and marketing teams
  • Key account management
  • Brand management
  • Category management
  • Promotion management
  • Media relations
  • Staff hosting

We deliver your product to more channels through our capillary distribution network of unique scope and depth. Our facilities and fleet are professionally managed and subject to the most stringent international quality requirements, notably ISO 9001, ISO 13485, Good Manufacturing Practice (GMP) and Good Distribution Practice (GDP).

Distribution services provided by DKSH include:

  • Order taking or processing
  • Redressing
  • Warehousing
  • Transportation
  • Forward and reverse logistics
  • Inventory management
  • Consignment inventory management
  • Order fulfillment/delivery
  • Return management

We go to the extra mile to not only market, sell and deliver your product, but to also fulfill the sales order process including after sales.

Our fulfillment services include:

  • Credit control, invoicing and collection

Activation and measurement

We have the capability to turn shoppers into buyers by developing engaging activities for customers in both modern and traditional trade.

Activation services we provide include:

  • Trade marketing
  • Field marketing (merchandising, brand activation, in-store services, shopper engagement, mystery shoppers, promoter advisors)

Our experts use modern tools to continuously measure impacts and fine-tune strategies where necessary.

We provide the following measurement services:

  • Market insights
  • Measurement surveys

Specialized regulatory consultancy

We provide registration and regulatory consulting services for food supplements, cosmetics and healthcare products and devices. Our regulatory affairs experts maintain ongoing liaisons with regulatory authorities, manage our clients’ dossiers, process a large number of marketing authorizations on behalf of our clients and safeguard their interests.

Regulatory services we provide include:
Pre-registration:

  • Regulatory feasibility assessment
  • Labeling requirement assessment

Registration:

  • Dossier preparation
  • Compliance check
  • Product sample submission
  • Dossier submission
  • Registration follow-up and monitoring
  • Regulatory approval

Post-marketing:

  • Marketing Authorization (MA) holding, maintenance and transfer
  • Variations (minor and major)
  • Renewal
  • Advertising compliance check

Specialty services:

  • Technical services
  • Operational services

Why partner with DKSH Clients tell us that they choose to work with DKSH for a number of reasons

  • DKSH consumer goods experts

    Our consumer goods experts go the extra mile for your success

  • DKSH delivery

    We deliver your products directly to more consumer goods channels than any other company in Asia  

  • DKSH presentation

    We create localized strategies based on in-depth market knowledge

  • DKSH employees meeting about MES

    We can duplicate success across Asia

  • DKSH consumer goods supermarket shelf

    We turn category insight into actionable sales strategies

  • DKSH supermarket KitKat promotion

    We turn shoppers into buyers through engaging field marketing activities

  • DKSH employee compliance inventory check

    As a publicly listed company in Switzerland, corporate governance and compliance are at the heart of our operations

  • Warehouse DKSH expert safeguard

    Our quality experts safeguard the integrity of your products across the value chain

  • DKSH office

    We gain further efficiency through operating one of the largest SAP platforms in Asia

  • IT room

    We run a reliable IT backbone with sophisticated business continuity and disaster recovery plans

Success stories

  • Tasty gourmet flavors of MONIN sips into Malaysian shores

    More Malaysians can now enjoy the tasty gourmet flavors of MONIN

    Premium French brand MONIN collaborated with DKSH to further expand its gourmet flavored beverages into the competitive hotel, restaurant and café market segment in Malaysia.

  • Beiersdorf’s brands enjoy smooth marketing efficiency in Singapore

    Beiersdorf brands enjoy smooth marketing efficiency in Singapore

    Improved field marketing and better utilization of human resources result in increased sales for Beiersdorf’s products in Singapore.

  • Buttercup stays smooth and top in Malaysia

    Buttercup stays smooth and top in Malaysia

    Creative marketing engagement with consumers and retailers helps Buttercup to maintain the leading market share in Malaysia.

  • Warehousing services help leading Japanese consumer goods company increase efficiency in Taiwan

    Warehousing services help leading Japanese consumer goods company increase efficiency in Taiwan

    Leading Japanese consumer goods company in Taiwan improves operational efficiency and raises profitability by outsourcing warehouse facilities to DKSH.

As the global leader in the premium chocolate business, we rely on partners with a fundamental understanding of local markets, trade and consumers. In DKSH, we have found a like-minded partner and enjoyed a significant record of achievements for more than 50 years.

Ernst Tanner, Chairman and CEO of Lindt & Sprüngli AG

Did you know that…?

FMCG Facts Figures DKSH Infographic

Related links

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