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- Fast Moving Consumer Goods
DKSH is the leading growth partner for fast moving consumer goods companies in Asia. Our experts provide a range of Market Expansion Services across the value chain, ranging from importation and customs clearance to marketing and sales, distribution and logistics, field merchandising and promoter services, and other value added services.
With our more than 60 distribution centers in the region, we cover all categories of fast moving consumer products in all channels across the region, from the largest international hypermarkets to the smallest mom-and-pop shops. Our detailed knowledge of the taste and preferences of Asian consumers helps us create winning marketing and sales strategies, with the convenience of having a single regional point of contact.
Headquartered and publicly listed in Switzerland, our local experts provide services to FMCG companies in 14 Asian markets: Brunei, Cambodia, China, Hong Kong, Laos, Macau, Malaysia, Myanmar, New Zealand, Singapore, South Korea, Taiwan, Thailand and Vietnam.
Asia is home to a fast-growing middle class with an increasing disposable income. This rising demand for high-quality products is further spurred by several economies opening up. Outsourcing part of your business to a reliable partner like DKSH allows you to tap into these opportunities while freeing resources to focus on your core strengths.
Whether you are new to Asia or have an established presence in the region, our expertise helps open up new markets and create sales growth opportunities. We understand that one size doesn’t fit every situation. This is why we develop customized and integrated solutions for your business success.
We have an excellent track record in sales and distribution of brands. Our unparalleled scale ensures optimum efficiency and helps us achieve attractive trade terms. We use our extensive capillary distribution network, knowledge of the market and long-term relationships with customers to ensure speed-to-market and increase visibility and availability of your products. We are constantly innovating our service offering by investing in platforms such as our global IT infrastructure and e-commerce channels.
We have a proud history of creating market-leading positions for Asian, European and American brands in the region. Some of our current clients include Beiersdorf, Henkel, Kraft Foods, Lindt, Mead Johnson and PepsiCo.
Through DKSH Smollan Field Marketing (DSFM), a DKSH and Smollan Group joint venture, we develop engaging merchandising, promoters and field marketing activities that turn shoppers into buyers. Modern tools with real-time functionalities provide valuable stock and sales data to our clients, customers and DKSH sales managers. Our category experts know how to turn this data into growth strategies.
Because of our scale and leverage, we have developed a strong understanding of the categories we work in. We use this market insight to create successful growth strategies for your product.
DKSH is the one-stop-shop for FMCG companies looking to grow their business in Asia. Under our full-agency business model, we take charge of the whole value chain. You can also work with us on selected services.
Market entry
We use our in-depth market knowledge and insight to open up new markets for your products.
Our market entry services include:
Demand creation, distribution and fulfillment
Our marketing and sales teams use their strong relationships with the channel to create demand for your product at every stage of its lifecycle.
Demand creation services we offer:
We deliver your product to more channels through our capillary distribution network of unique scope and depth. Our facilities and fleet are professionally managed and subject to the most stringent international quality requirements, notably ISO 9001, ISO 13485, Good Manufacturing Practice (GMP) and Good Distribution Practice (GDP).
Distribution services provided by DKSH include:
We go to the extra mile to not only market, sell and deliver your product, but to also fulfill the sales order process including after sales.
Our fulfillment services include:
Activation and measurement
We have the capability to turn shoppers into buyers by developing engaging activities for customers in both modern and traditional trade.
Activation services we provide include:
Our experts use modern tools to continuously measure impacts and fine-tune strategies where necessary.
We provide the following measurement services:
Specialized regulatory consultancy
We provide registration and regulatory consulting services for food supplements, cosmetics and healthcare products and devices. Our regulatory affairs experts maintain ongoing liaisons with regulatory authorities, manage our clients’ dossiers, process a large number of marketing authorizations on behalf of our clients and safeguard their interests.
Regulatory services we provide include:
Pre-registration:
Registration:
Post-marketing:
Specialty services:
Our consumer goods experts go the extra mile for your success
We deliver your products directly to more consumer goods channels than any other company in Asia
We create localized strategies based on in-depth market knowledge
We can duplicate success across Asia
We turn category insight into actionable sales strategies
We turn shoppers into buyers through engaging field marketing activities
As a publicly listed company in Switzerland, corporate governance and compliance are at the heart of our operations
Our quality experts safeguard the integrity of your products across the value chain
We gain further efficiency through operating one of the largest SAP platforms in Asia
We run a reliable IT backbone with sophisticated business continuity and disaster recovery plans
As the global leader in the premium chocolate business, we rely on partners with a fundamental understanding of local markets, trade and consumers. In DKSH, we have found a like-minded partner and enjoyed a significant record of achievements for more than 50 years.
Ernst Tanner, Chairman and CEO of Lindt & Sprüngli AG
Our business explained in a few facts.
