As part of their consolidation strategy, Kraft Heinz has appointed DKSH as food services partner in Hong Kong and Macau, solidifying DKSH's position as anchor partner for Kraft Heinz in the region.
Media release
Hong Kong, January 26, 2021 – DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, and The Kraft Heinz Company, the fifth-largest food and beverage company in the world, have signed an extension of their existing full-service partnership for retail, to now also include food services in Hong Kong and Macau.
With the objective of reducing operational complexity and closing distribution gaps for Kraft Heinz, the two companies have further cemented their regional relationship by extending their partnership to include food services in the complex HORECA channel of Hong Kong and Macau.
Leveraging DKSH's expertise, extensive network and food service channel know-how, Kraft Heinz will be able to grow in the competitive Hong Kong and Macau markets, while simplifying their operation.
Joao Leitao, Managing Director, Kraft Heinz APAC, commented: “We believe the broad distribution
network and the local expertise of DKSH can enhance Kraft Heinz's brand presence in food services in Hong Kong and Macau, which are key markets for us. DKSH has been an anchor business partner for us in the region and truly understands our goals in business. With this extended partnership, we will be able to leverage DKSH's strong capabilities and see extensive growth in the coming months and years.”
Terry Seremetis, Global Head, Business Unit Consumer Goods at DKSH, added: “We consider our
relationship with Kraft Heinz to be one of our strongest strategic partnerships across the region. This extension of trust showcases the strength and capability of our local Food Services professionals who are committed to providing the best-in-class knowledge and expertise to a leading company like Kraft Heinz. Our mission is to take Kraft Heinz to new heights and deliver growth and excellent execution for the brands they have entrusted us with.”
For further information, please contact:
DKSH Holding Ltd.
Till Leisner
Head, Group Investor & Media Relations
Phone +41 44386 7315
till.leisner@dksh.com
DKSH Business Unit Consumer Goods
Sheena Flannery
Director, Group Communications
Phone +66 2 220 9739
sheena.flannery@dksh.com
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is “To Be the Best Food Company, Growing a Better World.” We are one of the largest global food and beverage companies, with 2019 net sales of approximately USD 25 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps
companies to grow across the Business Units Healthcare, Consumer Goods, Performance Materials and Technology. The service portfolio covers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 36 markets with 33,350 specialists, generating net sales of CHF 11.6 billion in 2019. With its Swiss heritage, DKSH has been deeply rooted in Asia Pacific since 1865. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 20,300 specialists, the Business Unit generated net sales of CHF 4.1 billion in 2019.