In 2022, we saw the integration of physical and digital experiences in healthcare, with the two ends of the pendulum culminating in the delivery of “phygital” healthcare services.
The last few years have accelerated the adoption of phygital healthcare, as patients and providers have turned to telemedicine and virtual consultations as a way to continue receiving and delivering care while maintaining physical distance.
That being said, while such services will continue to transform healthcare systems, face-to-face interactions will similarly continue to play an important role in healthcare. Digital players will pivot offerings to achieve a balance between the two; marking a sweet spot for the pendulum’s swing.
We are already seeing a number of innovations in this space. One example is the delivery of virtual hospital bed service with in-home sensors for patients. Such innovations help to address major challenges in healthcare, such as extending access to care for those in remote locations and neighborhoods.
The quality of healthcare has also significantly improved due to the efficiencies that phygital services offer. For example, doctors no longer must rush from one patient room or clinic to another, appointments can be booked virtually, and there are fewer queues for patients. This has allowed doctors to devote more time to treating and managing patients better.
Expect to see more of such phygital services, especially as healthcare technology continues to advance and providers look for ways to improve patient engagement and the delivery of care.