DKSH Aims to Satisfy Thai Consumers With Hillway’s Instant Bubble Tea

DKSH has signed an agreement with FES (Vietnam) to promote and distribute the signature Hillway instant bubble tea brand in Thailand.

Bangkok, Thailand, January 27, 2021 – DKSH Business Unit Consumer Goods has become the official distributor for FES (Vietnam) in Thailand. As part of the partnership, DKSH will provide marketing and sales as well as distribution and logistics services for FES (Vietnam) through its network of Modern and Traditional Trade channels nationwide to drive the market share of FES’ instant bubble tea brand, Hillway.

Hillway Royal Bubble Tea quenches the thirst of all tea-lovers by offering a quick and convenient way to enjoy bubble tea in the comfort of their home. With this three-in-one milk and bubble mix, Thai consumers can easily create their favorite bubble tea drinks anytime and anywhere. Together with FES (Vietnam) Co. Ltd., the manufacturer of more than 200 instant beverages and food products, DKSH will ensure that more Thai consumers can access Hillway bubble tea products at their local supermarkets and convenient stores.

Satyanarayan Prasada Sutar, General Director, FES (Vietnam) Co. Ltd, said: “Given DKSH’s proven track record and distribution coverage in the retail and online channels, we are confident that we have chosen the right partner to grow our business in Thailand. We look forward to seeing our Hillway products become more readily available and driving top-of-mind awareness among our target consumers in this new market.”

Kwanchai Assanee, Vice President, Business Unit Consumer Goods, DKSH Thailand, commented: “Partnering with FES (Vietnam) presents a great opportunity for us to expand our product portfolio and reach across different segments. DKSH will leverage our highly capable sales force and extensive distribution network in the local retail business to promote Hillway Royal Bubble Tea products across the country.”