DKSH has been appointed by Australian Health Vitality to distribute IsoWhey – a range of halal-certified and nutrient-rich meal replacement protein shakes – in Malaysia. The agreement is in line with Business Unit Consumer Goods' strategy to strengthen its regional footprint in Asia.
Media release
Petaling Jaya, August 26, 2021 – DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, has been appointed by Australian Health Vitality to drive growth for IsoWhey, a range of halal-certified meal replacement protein shakes, in Malaysia.
DKSH Malaysia will provide full Market Expansion Services, including marketing and sales, distribution, and logistics as well as field marketing services for three IsoWhey products – IsoWhey Mixed Whey Protein with Vanilla Flavour 448g, IsoWhey Mixed Whey Protein with Chocolate Flavour 448g, and IsoWhey Mixed Whey Protein with Coffee Flavour 448g – covering all chain and independent pharmacies in West Malaysia.
Made with pure grass-fed whey, IsoWhey protein shakes are low in lactose and filled with nutrients, probiotics, and digestive enzymes to help ease bloating and digestive discomfort – an ideal meal replacement alternative for health-conscious consumers who want to maintain an optimum weight.
Jimmy Seervai, Founder & Owner of Australian Health Vitality, said: “DKSH has a brilliant track record and global reputation of being the leading and most innovative distributor of FMCG products in Asia. The match between Australian Health Vitality and DKSH's proven ability to build brands in traditional brick-and-mortar stores and eCommerce is well established with customers in Malaysia. We are confident that, with DKSH's flexible way of working and impressive resources on the ground, they are the ideal partner for companies like us to grow our market reach.”
Puneet Mishra, Vice President, Fast Moving Consumer Goods, DKSH Malaysia, said: “By leveraging our rich market knowledge and distribution expertise in the chain pharmacies channel, we are excited to support Australian Health Vitality in expanding their market reach in Malaysia, as well as to promote healthy digestion among the health-conscious consumers with IsoWhey.”
For further information, please contact:
DKSH Holdings (Malaysia) Berhad
Siew Lee Ngim
Manager, Group Sustainability and Malaysian Communications
Phone +60 3 7882 8883
siew.lee.ngim@dksh.com
About Australian Health Vitality
Australian Health Vitality specializes in health, wellness and beauty products and we pride ourselves on marketing innovative brands that are based on superior consumer insights. Equally we have a strong understanding of how we match customers’ needs with consumers’ needs to offer our customers branded solutions in our chosen categories. Our main brands are IsoWhey, Haircarebear, Plant Nutrition, and Nutrify. Since we are the manufacturer, we are always looking to innovate and evolve in response to the face pace of consumers’ trends.
We are a leading branded company in the categories of health, wellness, and beauty; and we are backed by the manufacturing capabilities of the Essence Group. Australian Health Vitality is based in Sydney, Australia. https://healthvitality.com.au/
About DKSH
DKSH’s purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 32,450 specialists, generating net sales of CHF 10.7 billion in 2020. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,430 specialists, the Business Unit generated net sales of CHF 3.8 billion in 2020. www.dksh.com/cg