DKSH has partnered with Spices & Seasonings Specialties to distribute premium quality instant noodles in West Malaysia.
Media release
Kuala Lumpur, Malaysia, May 3, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for fast moving consumer goods in Asia, has partnered with Spices & Seasonings Specialties Sdn. Bhd., a leading producer of premium quality instant noodles in Malaysia, to distribute the well-known Ibumie instant noodles in West Malaysia.
DKSH will provide full Market Expansion Services from marketing and sales to distribution and logistics as well as other value-added services for all product ranges of Ibumie instant noodles. The offered services will cover all channels, including selected food and beverage outlets in the food service industry.
Wendy Ng, General Manager, Spices & Seasonings Specialties, said: “We strongly believe that DKSH has the experience and expertise to help our brands grow via its extensive distribution network, strong trade relations, proven logistics capabilities and in-depth marketing skills.”
Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia, added: “DKSH has established a comprehensive route-to-market strategy, which effectively covers a wide distribution network in Malaysia. We are excited to open new market opportunities for a local brand that is close to the Malaysian consumers' hearts.”
For further information please contact:
DKSH Holdings (Malaysia) Berhad
Ngim Siew Lee
Manager, Branding & Communications
Phone +60 3 7882 8883
siew.lee.ngim@dksh.com
About Spices & Seasonings Specialties Sdn. Bhd.
Spices & Seasoning Specialties Sdn. Bhd. was formed in 1998 and has factories in Semenyih, Selangor and Sibu, Sarawak. It has grown to become a leading producer of premium quality instant noodles under the brand Ibumie. Amongst its range of instant noodles, Ibumie Mi Goreng Asli has been a long-standing crowd favorite for many years. Other fan favorites include the Ibumie HarMee Soup and Penang White Curry, both bursting with authentic Penang hawker flavors.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps other companies and brands to grow in the Consumer Goods, Healthcare, Performance Materials and Technology sectors. DKSH’s portfolio of services includes sourcing, market insights, marketing and sales, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 35 markets with 33,000 specialists, generating net sales of CHF 11.3 billion in 2018. With its strong Swiss heritage and long business tradition since 1865, DKSH is deeply rooted in Asia Pacific. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,760 specialists, the Business Unit generated net sales of CHF 3.9 billion in 2018.