DKSH has partnered with luxury fragrance specialist SA Designer Parfums to grow the Playboy brand of fragrances and deodorants in Malaysia and Brunei.
Media release
Kuala Lumpur, Malaysia, March 12, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for Fast Moving Consumer Goods in Asia, has signed an agreement with SA Designer Parfums, a leading perfume house with headquarters in London, to market its Playboy brand of fragrances in Malaysia and Brunei.
DKSH will provide full support from marketing and sales to distribution and logistics as well as after-sales services for the Playboy EDT and Deodorant body spray for both men and women and across all sales channels.
Harish Dongre, Export Area Manager, Far East, SA Designer Parfums, said: “We are confident that we have found the right partner with DKSH. The company distinguishes itself with their expertise as a regional one-stop shop for its clients, comprehensive route-to-market, coupled with key capabilities and salesforce excellence as well as exquisite field marketing services.”
Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia, said: “DKSH is an established service provider in the FMCG sector with a great capillary distribution in Malaysia to support SA Designer Parfums in the personal care category. We are proud to partner with a premier distributor of fine fragrances to bring this global brand to Malaysia.”
For further information please contact:
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DKSH Holdings (Malaysia) Berhad |
Ngim Siew Lee Manager, Branding & Communications Phone +60 3 7882 8883 siew.lee.ngim@dksh.com |
About SA Designer Parfums
SA Designer Parfums is a perfume house headquartered in Watford, London with offices in USA, Paris, Malta, Lima, Singapore and Australia. SA Designer Parfums has a strong assortment of premium fragrances and beauty products which are either wholly owned or operated under license. Whether creating a brand from the very beginning or acquiring a license, the combination of innovative marketing solutions and flawless execution have been the foundation for its global success. The company’s current portfolio is distributed across over 80 countries and covers a spectrum of classics with true heritage alongside designer and celebrity fragrance brands including, Aigner Parfums, Ghost, Jean Louis Scherrer, Ariana Grande, Jennifer Lopez, Naomi Campbell, Cerruti and now Playboy fragrances. SA Designer Parfums expertise spans key fragrance markets including Europe US, Asia and the Middle East.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps other companies and brands to grow in the Consumer Goods, Healthcare, Performance Materials and Technology sectors. DKSH’s portfolio of services includes sourcing, market insights, marketing and sales, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 35 markets with 33,000 specialists, generating net sales of CHF 11.3 billion in 2018. With its strong Swiss heritage and long business tradition since 1865, DKSH is deeply rooted in Asia Pacific. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,760 specialists, the Business Unit generated net sales of CHF 3.9 billion in 2018.