DKSH, a leading Market Expansion Services provider and Binder, the world's leader in simulation chambers and incubators have extended their strategic partnership for DKSH to be the exclusive agent across key markets in Asia.
Media release
Singapore, June 5, 2020 – DKSH Business Unit Technology has entered into a strategic partnership with Binder. Headquartered in Tuttlingen, Germany, the company is the market leader in simulation chambers and incubators for the scientific and industrial laboratory. Our collaboration with Binder started more than 15 years ago in Thailand and will now expand to Australia, Cambodia, Korea, Laos, Myanmar, New Zealand and Vietnam. DKSH will provide marketing and sales, distribution and logistics as well as after-sales services in these markets.
Binder's technical solutions range from high-tech chambers for tempering, climatization, incubation, simulation of environmental conditions that can be applied in various areas including chemical, pharmaceutical, biotech, medicine, institutes, universities, test laboratories, food, electronics, plastics, building materials, and automotive industries. Binder's range of products is well suited for routine applications, highly specialized work in research and development, production, and quality assurance.
Michael Pfaff, Vice President Sales and International Organizations stated: “We are pleased to consolidate our distributor network and designate DKSH as our exclusive agent across key markets in Asia. DKSH's strong sales, marketing, logistic and service capabilities coupled with their customer network will enable us to expand the market for our product lines. We look forward to working with DKSH to grow the business.”
Hanno Elbraechter, Head Business Unit Technology, DKSH commented: “We have great partnership with Binder in Thailand for the past 15 years. We are glad to have the opportunity to expand our partnership to further grow the business with Binder. Leveraging our extensive sales coverage, logistics, channel management and unparalleled after-sales services, we are convinced that we can successfully drive market share growth.”
For further information, please contact:
Irene Chen
Director, Group Marketing
Business Unit Technology
Phone +886 2 8752 7611
irene.yr.chen@dksh.com
About Binder
Binder is the world's largest specialist in simulation chambers for the scientific and industrial laboratory. Whether cold testing, heat testing, stress testing, stability testing or drying paint, when developing our products, we have but one goal: to provide the perfect solution for exactly your area of application in the scientific and industrial laboratory. Our clients include: Bayer, BASF, Novartis, Aventis, Schering Plough, Max Planck Institute, Bayer Pharma, Byk Gulden, Boehringer Ingelheim, DKFZ, Daimler, Bosch, Siemens, Toyota, Philip Morris, Kraft Food, Nestlé and many more!
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps companies to grow across the Business Units Healthcare, Consumer Goods, Performance Materials and Technology. The service portfolio covers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 36 markets with 33,350 specialists, generating net sales of CHF 11.6 billion in 2019. With its Swiss heritage, DKSH has been deeply rooted in Asia Pacific since 1865. The DKSH Business Unit Technology offers complete solutions for specialized industrial applications. With around 1,670 specialists, the Business Unit generated net sales of CHF 431.9 million in 2019.