DKSH has been selected as exclusive partner of RATIONAL, the world's leading manufacturer of combi ovens, to make their portfolio of cooking systems available in Myanmar.
Media release
Yangon, Myanmar, September 26, 2019 – DKSH Business Unit Technology, the leading Market Expansion Services provider for technology companies seeking to grow their business in Asia, has been appointed as exclusive partner by RATIONAL. DKSH will bring the premier manufacturer's cooking equipment to Myanmar. The provided portfolio of integrated services will include market analysis and research, marketing and sales, distribution and logistics as well as after-sales services.
RATIONAL has recently introduced its brand-new SelfCookingCenter®, the only intelligent cooking system that senses, recognizes, thinks ahead, learns from you and even communicates with you. The company is dedicated to providing the finest cooking systems and appliances which can deliver high-quality food with appealing look, and most important of all, taste and quality that will leave the customers deeply impressed.
To celebrate the partnership, DKSH partnered with RATIONAL to hold its Cooking Live Show, inviting local customers to experience the leading technology. As an event highlight, the combi oven's use and functionality were showcased by cooking traditional Myanmar cuisine and snacks.
Ms. Millie Chan, Vice President Partner Markets Asia, RATIONAL Cooking Systems Pte Ltd, stated: “We are excited to bring our new cooking appliances and systems to Myanmar with DKSH. With the help of DKSH, we can make our innovative equipment accessible to a wide customer base in Myanmar. We are assured that our exclusive partnership with DKSH will greatly benefit many customers in Myanmar.”
Mr. Zaw Myint, General Manager, Business Unit Technology, DKSH Myanmar, commented: Our team has in-depth knowledge of kitchen appliances and systems. With our extensive market coverage in Myanmar and successful track record in the market segments, we are the ideal partner for RATIONAL. We look forward to leveraging on distribution, sales and marketing to bring the cutting-edge appliances to our large customer base in Myanmar.”
For further information, please contact:
DKSH Myanmar
Su Myat Nandar
Manager, Branding & Communications
+95 9 5139504
su.myat.nandar@dksh.com
About RATIONAL
The RATIONAL Group is the world market and technology leader in the field of hot food preparation for professional kitchens. The company was established in 1973 and now employs more than 2,300 people, with over 1,300 based in Germany. RATIONAL has been listed in the Prime Standard of the Frankfurt Stock Exchange since its IPO in 2000, and is currently included in the SDAX.
The primary objective of the company is to always offer its customers maximum benefits. Internally, RATIONAL is committed to the principle of sustainability, expressed in its policies on environmental protection, leadership and social responsibility. Year after year, numerous international awards testify to the exceptional quality of RATIONAL’s work.
About DKSH Group
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps other companies and brands to grow in the Consumer Goods, Healthcare, Performance Materials and Technology sectors. DKSH’s portfolio of services includes sourcing, market insights, marketing and sales, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 35 markets with 33,000 specialists, generating net sales of CHF 11.3 billion in 2018. With its Swiss heritage and long business tradition since 1865, DKSH is deeply rooted in Asia Pacific. The DKSH Business Unit Technology offers complete solutions for specialized industrial applications. With around 1,220 specialists, the Business Unit generated net sales of CHF 412.1 million in 2018.