DKSH, the leading Market Expansion Services provider with a focus on Asia, has started a partnership with Bahlsen, the most successful sweet biscuit manufacturer in Germany, to bring high-quality, tasty biscuits to Malaysia.
Media release
Kuala Lumpur, Malaysia, November 30, 2018 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for Fast Moving Consumer Goods (FMCG) in Asia, has signed an agreement with Bahlsen, a leading biscuit company from Germany that has been creating premium biscuits and wafers since 1889, to drive its expansion in both West and East Malaysia.
DKSH will provide Market Expansion Services for various Bahlsen product ranges in the modern trade channel of Malaysia. The agreement covers the famous Leibniz ranges of biscuits for parents and toddlers, Pick Up! chocolate biscuits bars for active teenagers and young adults as well as Bahlsen pastry biscuits and wafers for modern adults with discerning taste.
Dimitrii Titica, Commercial Director, Business Unit Asia Pacific, Bahlsen, said: “Bahlsen has been creating goods since 1889. This business has remained in the family for four generations now, and we consider our long-term partners as part of the family. We are present in more than 70 countries. Our strategy now is to be closer to market and we are confident that we have found the right partner in DKSH.”
Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia, said: “It is a privilege to be a part of the Bahlsen family. Through our extensive capillary network and industry expertise as well as our profound local knowledge of the markets in Malaysia, we will help Bahlsen to grow and introduce their products into households across Malaysia.”
For further information please contact:
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DKSH Holdings (Malaysia) Berhad |
Ngim Siew Lee Manager, Branding & Communications Phone +60 3 7882 8883 siew.lee.ngim@dksh.com |
About Bahlsen
The German family enterprise Bahlsen is an international sweet biscuit manufacturer. In Germany, Bahlsen is the most successful manufacturer in this market and with the brands Bahlsen and Leibniz market leader. Also throughout Europe, Bahlsen is one of the most successful sweet biscuit companies. The company’s roots go back to 1889, when Hermann Bahlsen founded the “Hannoversche Cakes-Fabrik H. Bahlsen” and employed ten people. Today, more than 125 years later, the company has an international presence with its biscuits, waffles, chocolate bars and cake, employing 2,830 people, with a turnover of 558 million euros in 2017.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 825 business locations in 37 markets – 800 of them in Asia – and 31,970 specialized staff, DKSH generated net sales of CHF 11.0 billion in 2017. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.
DKSH Business Unit Consumer Goods is Asia’s leading Market Expansion Services provider with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. The Business Unit’s comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, capillary physical distribution, invoicing, cash collection and after-sales services. With 700 business locations in 22 markets and around 18,340 specialized staff, Business Unit Consumer Goods serves 310,000 retail outlets on a daily basis and generated net sales of CHF 3.6 billion in 2017.