DKSH has been appointed by Odani Kokufun Co. Ltd., a renowned green tea manufacturer from the Kochi prefecture in Japan, to distribute OSK tea in Malaysia.
Media release
Kuala Lumpur, Malaysia, April 18, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for Fast Moving Consumer Goods in Asia, has partnered with Odani Kokufun Co. Ltd. (OSK), the leading manufacturer of Japanese roasted rice tea and barley tea products in Japan, to drive growth of its high-quality OSK green tea in Malaysia.
DKSH will now provide full Market Expansion Services from marketing and sales to distribution and logistics as well as after-sales services for three product ranges of OSK green tea across all channels: OSK 100% Japanese green tea, OSK roasted green tea and OSK Japanese tea mixed with roasted rice.
Mr. Kazuhiro Odani, President and Chief Executive Officer, OSK, said: “I am very happy that we have partnered with DKSH to provide consumers with quality products for the Malaysian market. With their excellent team spirit and leading distribution capabilities, we look forward to become the number one green tea in Malaysia.”
Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia, said: “Tea-drinking is very common in Malaysia and green tea has fast gained popularity over the years because of its health benefits. We are proud to partner with OSK to bring good-quality green tea to our local consumers.”
For further information please contact:
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DKSH Holdings (Malaysia) Berhad |
Ngim Siew Lee Manager, Branding & Communications Phone +60 3 7882 8883 siew.lee.ngim@dksh.com |
About Odani Kokufun Co. Ltd. (OSK)
Odani Kokufun (OSK) was established in 1932 as a rice production and sales business. As the business expanded, it came to include the manufacturing and sales of ingredients for roasted rice tea (genmai-cha) and barley tea (mugi-cha). With technological improvements, OSK has successfully become the first company in the barley tea industry to mass produce hygienic, sand-free barley tea. As the leader in barley tea products, OSK has since diversified into other products like roasted rice tea, green tea, oolong tea, health teas, grains, food for specific health uses (foshu), and many more.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps other companies and brands to grow in the Consumer Goods, Healthcare, Performance Materials and Technology sectors. DKSH’s portfolio of services includes sourcing, market insights, marketing and sales, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 35 markets with 33,000 specialists, generating net sales of CHF 11.3 billion in 2018. With its strong Swiss heritage and long business tradition since 1865, DKSH is deeply rooted in Asia Pacific. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,760 specialists, the Business Unit generated net sales of CHF 3.9 billion in 2018.