As snacking becomes part of daily life worldwide, consumers are seeking options that balance taste, health, and convenience. This growing demand is driving innovation in ingredients and preparation methods that fit modern lifestyles.
The global healthy snacks market is projected to exceed USD 152 billion by 2030, growing at a CAGR of 6.1% between 2021 and 2030. According to the Mondelēz State of Snacking study, most consumers now practice mindful snacking, paying closer attention to portion size and sensory experience.
In Taiwan, this shift is reflected in the rise of “small happiness” snacking, where people seek everyday treats that offer comfort and nutritional value. The 2025 Taiwan Brand Footprint report shows that products with wholesome ingredients and clear health positioning are leading market growth.
Among emerging choices, air-baked rice crackers stand out as a smarter option. Made from pure rice, they offer a lighter texture and fewer calories than traditional potato chips. Their clean ingredients and innovative baking process make them ideal for snackers who want a satisfying crunch without compromising wellbeing.
DKSH Consumer Goods Taiwan’s partnership with Peckish™ introduces its air-baked rice crackers made with rice bran oil to consumers in Taiwan. With a focus on offering more considered choices, Peckish™ aims to make better-for-you snacking more accessible for people making healthier choices in their lifestyles.
As the health-conscious snacking category continues to evolve, Peckish™, with its air-baked, grain-based crackers, offers a balance of taste, texture, and a more moderate nutritional profile, supporting mindful choices that help enrich life in simple and meaningful ways.
At DKSH, our purpose is to enrich people’s lives. We do so by providing reliable access to high-quality and responsible products and services, creating sustainable value for our partners, and contributing to raising the quality of life in the communities we operate in by generating jobs, perspectives, and opportunities for people’s development and growth.