For over two decades, Giant and DKSH Malaysia have built a powerful alliance rooted in trust and performance. The collaboration not only weathered system challenges but also drove remarkable sales growth, reinforcing Giant’s position as a leading name in mass-market retail.
Giant is Malaysia’s leading mass-market retailer of everyday essentials, operating over 46 stores across Peninsular Malaysia. As a household name, Giant has earned its place as one of the market’s most beloved retail brands.
Since 1999, DKSH Malaysia has been a trusted partner of Giant, contributing to its sustained growth and operational excellence.
Challenge
Following a major system migration, Giant experienced critical disruptions due to faulty system triggers that caused order disconnects and halted client transactions.
In addition, Giant faced several in-store challenges, including inefficient in-store execution, category clutter, and inconsistent promotion compliance across outlets.
Approach
DKSH Malaysia worked closely with Giant’s teams to address these issues through a structured, collaborative approach focused on retail execution excellence. We responded by strengthening client master data management, helping to restore system stability and streamline operations.
Our Field Activation team played a crucial role in driving campaign compliance, optimizing in-store execution, and elevating retail performance. Leveraging deep industry knowledge and a strong understanding of trade dynamics, the team delivered innovative, on-the-ground solutions that enhanced visibility and operational effectiveness across stores.
Results
The partnership has delivered measurable success. Notably, brand activations such as Vico recorded a remarkable 220% growth, positioning it among the fastest-growing brands in-store. Overall, from 2022 to 2024, Giant experienced over 30% growth in sales.