The Consumer Goods Business Unit in Korea is a leading provider of marketing and distribution services for consumer durables and fashion and lifestyle products.
The Business Unit has earned an enviable reputation for its ability to create markets and build brand equity. We are renowned for servicing all distribution levels, including supermarkets, the mass market, department stores, specialty chains, and independent retailers.
All our sales professionals have a broad local knowledge and close relationships with the buyers throughout all states and territories of Korea.
In cosumer durables, our focus is on homewares, primarily kitchenware, knives, and kitchen gadgets. We represent Zyliss kitchen gadget, Zwilling J. A. Henckels household kitchenware.
1908 - Foundation of the Demeyere company
1931 - Publication of first catalogue of household goods
1967 - Demeyere starts with production of stainless steel cookware
1980 - Opening of new factory in Herentals
1998 - Entire production unit is transfered to Herentals
2008 - 100th birthday + Zwilling acquisition
The history of the ZWILLING J.A. HENCKELS brand starts on June 13, 1731. It was on that day that knife-maker Peter Henckels from Solingen registered the "Twin" symbol as his trademark with the Cutlers´ Guild of Solingen.
This makes the brand which enjoys renown all over the world also one of the oldest trademarks in the world.
Henckels’ international distribution covers more than 100 countries and occupies a world-wide leading position with knives and household scissors, significant market shares in important markets,; and world-wide brand awareness.
Brand strategies of the global brands
Care treatment of knives
Always remember, though, that even stainless steel knives are never 100% rustproof. Therefore rinse off acids (e.g. from fruit and vegetable juices, mustard, ketchup) from the blade immediately after use. Should stains appear after all, they can easily be removed with a standard non-abrasive metal cleaner.
What you should know about knives
It is a challenge to be able to offer a suitable and well functioning knife for every purpose. ZWILLING J.A. HENCKELS has the experience and competence of more than 270 years of manufacturing knives of outstanding quality.
Why knives by ZWILLING J.A. HENCKELS are of good quality, where differences in quality come from and what consequences they have.
Zyliss' heritage of excellence in the high-end kitchen tools and gadgets category began in Switzerland more than 50 years ago. Internationally respected for design, quality, functionality and durability, the Zyliss brand is favored by both everyday cooks and renowned gourmet chefs around the world.
Inspiration for Zyliss products is derived from anticipating changes in lifestyle trends worldwide. Season after season, Zyliss introduces products that reflect a remarkable sensitivity to consumer demands in the areas of ergonomics, color in the home and use of technology.
Lamy was established by C. Josef Lamy in 1930 in Heidelberg, Germany. Since the launching of the Lamy 2000 series in 1966, Lamy has remained the market leader in Germany through its uncompromising synthesis of form and function. Products have been developed with powerful, innovative creativity and refined craftsmanship. The brand is globally recognized not only for the writing instruments themselves, but also for a total design concept including packaging and graphic design.
We provide you with customized services along the entire value chain from research to after-sales services.
Develop new products with us
We provide valuable input and professional recommendations in terms of product development.
We bring your products to new markets
Accelerate business growth with our distribution centers and third-party logistics services
We support a convincing service experience over the entire product life cycle
We possess a complete after-sales service and quality assurance system to ensure customer satisfaction.