During World War II, everyone was for themselves and creativity became a survival strategy. Given the drastic reduction in core activities, some entrepreneurial people at Diethelm Singapore developed new business lines.
Employees began to produce toothpaste and shoe shine wax from remaining raw materials. Later, they were even able to manufacture and sell these almost home-made items in industrial quantities. These successes also encouraged other employees to initiate the construction of furniture, which quickly became a flourishing new business – so much so that a new business line was opened after the war.
It all goes to show: true to the spirit of our founders, our entrepreneurial approach enables us to take responsibility for growing businesses, have a passion for outperforming and being self-motivated, even under the toughest of circumstances.