DKSH has been appointed by Grand Universal Trading Sdn. Bhd. as the official and exclusive distributor for the tissue brands Paseo, Nice, and Livi in Malaysia.
Petaling Jaya, May 24, 2023 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has signed an exclusive agreement with Grand Universal Trading Sdn. Bhd., a company under the trade name Asia Paper & Pulp Sinar Mas, to become the official distributor for three tissue brands – Paseo, Nice, and Livi – in Malaysia.
Under the agreement, DKSH Malaysia will provide full Market Expansion Services, including marketing and sales, distribution and logistics, and after-sales services for the Paseo, Nice, and Livi brands across modern and traditional retail channels, pharmacies, and Food Services channels in West Malaysia.
Steve Tan, Country Head, Malaysia, Grand Universal Trading Sdn. Bhd., said: “Through our partnership with DKSH, we aim to grow our market share in the tissue category and to make our products more accessible to our target consumers. With DKSH’s expertise and support, we can improve our distribution, visibility, and availability, ensuring that our superior tissue products are made available to Malaysians.”
Puneet Mishra, Head Country Management and Vice President, FMCG, DKSH Malaysia, also expressed his excitement for the partnership: “It is our honor to have been entrusted by the largest pulp and paper integrated producer in Asia to accelerate their growth mission. At DKSH, we are fully committed to driving market penetration of the three brands Paseo, Nice, and Livi to Malaysian consumers by leveraging on our local market insights and extensive distribution network, ultimately fulfilling our purpose of enriching people’s lives.”