Dutch-made and Australia's most-loved coffee brand Moccona from Jacobs Douwe Egberts has officially launched in Malaysia. DKSH Malaysia will provide distribution services for this premium coffee brand in East and West Malaysia.
Media release
Petaling Jaya, Malaysia, July 20, 2020 – DKSH Malaysia is proud to partner with Jacobs Douwe Egberts (JDE) Peet's, the largest pure-play coffee and tea company in the world, to grow its latest premium coffee brand Moccona in the country, effective July 2020.
DKSH Malaysia will provide marketing and sales as well as distribution and after-sales services, covering trade channels from major supermarkets to local convenience stores throughout Malaysia. The Moccona coffee product range that DKSH will distribute include: Moccona Classic Medium Roast, Moccona Classic Dark Roast, Moccona Classic Decaffeinated, Moccona Expresso Style, Moccona Indulgence and Moccona Hazelnut Swirl.
Dutch-made and Australia's most-loved coffee brand, Moccona has a rich heritage that began way back in 1753, when Moccona was born in a quaint Dutch village by grocer Egbert Douwes. Thanks to its superior taste and exquisite European charm, Egbert later grew his small enterprise into the coffee emporium it is today.
Alex Chuah, Malaysia's Country General Manager at JDE, said: “Moccona is determined to give Malaysians a taste of what it's like to indulge in premium coffee experiences right in their own homes. Effective July, our distributor partner DKSH Malaysia will have Moccona's six distinctly unique flavors stocked on the shelves of your nearest supermarkets and convenience stores. Having Moccona on Malaysia's coffee aisles will definitely provide a refreshing whiff to the local coffee scene.”
Patrick Stillhart, DKSH Vice President, Business Unit Consumer Goods, Malaysia & Singapore, said: “We are privileged to take coffee appreciation to a new level with the launch of Moccona's indulgent coffee. We are confident to leverage our extensive distribution channels to build this coffee brand in Malaysia.”
For further information please contact:
DKSH Holdings (Malaysia) Berhad
Siew Lee Ngim
Manager, Branding & Communications
Phone +60 3 7882 8883
siew.lee.ngim@dksh.com
About Jacobs Douwe Egberts (JDE) Peet’s
JDE Peet’s is the world's largest pure-play coffee and tea group, serving approximately 130 billion cups of coffee and tea in 2019 in more than 100 countries in both developed and emerging markets. Through its portfolio of over 50 leading global, regional and local coffee and tea brands, JDE Peet’s offers an extensive range of high-quality and innovative coffee and tea products and solutions to serve consumer needs across markets, consumer preferences and price levels. JDE Peet’s established brand portfolio is the largest in the coffee and tea industry, and includes Peet's, Jacobs, L’OR, Senseo, Tassimo and TiOra, Douwe Egberts, Stumptown, Super, Pilão, OLDTOWN, Moccona, Mighty Leaf and Pickwick as well as Maison du Café in France, Marcilla in Spain, Harris in Australia and Bravo in Greece. Find out more at www.jacobsdouweegberts.com
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps companies to grow across the Business Units Healthcare, Consumer Goods, Performance Materials and Technology. The service portfolio covers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 36 markets with 33,350 specialists, generating net sales of CHF 11.6 billion in 2019. With its Swiss heritage, DKSH has been deeply rooted in Asia Pacific since 1865.