DKSH, the leading Market Expansion Services provider with a focus on Asia, has signed an agreement with Kopas Kozmetik, a leading Turkish cosmetics and personal care products manufacturer, to drive growth of its Dalin baby care products in Malaysia and Brunei.
Media release
Kuala Lumpur, Malaysia, January 4, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for Fast Moving Consumer Goods (FMCG) in Asia, has signed an agreement with Kopas Kozmetik, a market leader in the baby toiletries and depilatories segments in Turkey, to drive growth of its Dalin baby care products in Malaysia and Brunei.
DKSH will provide Market Expansion Services for four categories of Dalin products which include Dalin baby shampoo, Dalin hair and body wash, Dalin baby oil as well as Dalin children's range of Kid's Microphone hair and body wash and Kid's Trophy hand foam soap.
Onur Ozyurt, General Manager and Board Member, Kopas Kozmetik, said: “Kopas Kozmetik has been in the cosmetics business for 44 years. Our business owns ten brands in baby care, personal care, beauty and house care categories. We are excited about this partnership because Malaysia is Kopas Kozmetik's 22nd country with Dalin's presence. We are confident that DKSH has a great infrastructural network and capillary distribution to support the growth of Kopas Kozmetik in the baby and kids personal care category.”
Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia, said: “Dalin is an iconic brand of baby care products, known worldwide for its hypoallergenic and tear-free formula, which are clinically tested to be safe for babies. With our long-standing experience in the FMCG sector here, we continue to offer best-in-class service levels to bring a superior brand of baby care products to our local market.”
For further information please contact:
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DKSH Holdings (Malaysia) Berhad |
Ngim Siew Lee Manager, Branding & Communications Phone +60 3 7882 8883 siew.lee.ngim@dksh.com |
About Kopas Kozmetik
Founded in 1974 by a pharmacist, Kopas Kozmetik is one of the leading companies in the cosmetics and personal care products sector with its 44 years of experience. Kopas Kozmetik operates with ten brands in baby care, personal care and household care categories and stands out as the number one brand in Turkey with baby care and wax products. With its 500 employees in 24,000 square meter production facility, Kopas Kozmetik exports to 22 countries including USA, UK and Germany. With a wide range of products, Kopas Kozmetik offers products for all ages and consumers. The Dalin brand of Kopas Kozmetik has been the number one choice of mothers and babies for years. The wax and depilatory brand Sesu is also the leading brand in Turkey. Foot Doctor, XO and Alix Natura are among the most popular and preferred products.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 825 business locations in 37 markets – 800 of them in Asia – and 31,970 specialized staff, DKSH generated net sales of CHF 11.0 billion in 2017. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.
DKSH Business Unit Consumer Goods is Asia’s leading Market Expansion Services provider with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. The Business Unit’s comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, capillary physical distribution, invoicing, cash collection and after-sales services. With 700 business locations in 22 markets and around 18,340 specialized staff, Business Unit Consumer Goods serves 310,000 retail outlets on a daily basis and generated net sales of CHF 3.6 billion in 2017.