DKSH is continuing its success story with Lingham & Sons by expanding its distribution of Lingham's sauces to Malaysia.
Media release
Kuala Lumpur, Malaysia, May 9, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for fast moving consumer goods in Asia, has partnered with Lingham & Sons (Malaysia) Sdn. Bhd., manufacturer of the iconic Malaysian premium natural chili sauce Lingham's, to distribute this well-known food brand in Malaysia.
In Singapore, Lingham & Sons (Malaysia) Sdn. Bhd. has been in partnership with DKSH for the distribution of Lingham's range of chili sauce for over a decade.
DKSH will now provide full Market Expansion Services from marketing and sales to logistics and distribution as well as after-sales services for all product ranges of Lingham's chili sauce. The service range will include all channels, including selected food and beverage outlets in the food service industry.
Charles Yeoh, Director, Lingham & Sons, said: “Lingham's is an iconic brand that has been in the market for over a century. We take pride in what we do, developing new flavors and sourcing for the best ingredients to put in the chili sauces we manufacture. We are excited to move forward and grow our market share. With DKSH, I am confident that we can reach future generations in Malaysia.”
Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia, commented: “This collaboration is a great opportunity for us to partner with a local brand to serve the consumers in Malaysia. We are proud to distribute a much-loved food brand that takes pride of place in every Malaysian kitchen.”
For further information please contact:
DKSH Holdings (Malaysia) Berhad
Ngim Siew Lee
Manager, Branding & Communications
Phone +60 3 7882 8883
siew.lee.ngim@dksh.com
About Lingham & Sons (Malaysia) Sdn. Bhd.
Lingham & Sons (Malaysia) Sdn. Bhd. is the owner and manufacturer of the iconic Malaysian premium natural chili sauce, Lingham’s. using an original recipe that has remained unchanged since 1908, Lingham’s chili sauce is free of artificial preservatives, coloring, starch and GMO. It is a proud ambassador of the Made in Malaysia brand and is exported to over 30 countries.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps other companies and brands to grow in the Consumer Goods, Healthcare, Performance Materials and Technology sectors. DKSH’s portfolio of services includes sourcing, market insights, marketing and sales, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 35 markets with 33,000 specialists, generating net sales of CHF 11.3 billion in 2018. With its strong Swiss heritage and long business tradition since 1865, DKSH is deeply rooted in Asia Pacific. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,760 specialists, the Business Unit generated net sales of CHF 3.9 billion in 2018.