DKSH has teamed up with SKIPPY® peanut butter and DIY Bites Studio in celebration of the World Sandwich Day on November 3, featuring culinary prodigy Chef Leah Choy.
Media release
Kuala Lumpur, Malaysia, November 3, 2019 – DKSH Business Unit Consumer Goods, the leading Market Expansion Services provider for Fast Moving Consumer Goods in Asia, has partnered with SKIPPY® and DIY Bites Studio on the World Sandwich Day to celebrate the birth of this much beloved food item. The event took place at Setia City Mall in attendance of nine-year-old culinary prodigy Chef Leah Choy.
With inspirational recipes specially created by the culinary experts at SKIPPY® and DIY Bites Studio, guests were treated to a hands-on experience on how to transform an everyday sandwich into a gourmet dish by incorporating the delicious and smooth taste of SKIPPY® peanut butter.
“Sandwiches are a staple in any household or restaurant today. This versatile, on-the-go and easy-to-make food can be a balanced meal because it can include meat, vegetables, dairy products and sometimes even fruits. We share SKIPPY®'s passion in inspiring people and are happy to celebrate this occasion with their iconic peanut butter brand,” explained Chua Chong Hoon, Vice President, FMCG, DKSH Malaysia.
Earle F. Rabe, Sales and Marketing Manager, Asia Pacific, Hormel Foods International Corporation, US-based food company that markets SKIPPY® peanut butter, said: “The World Sandwich Day is a chance for us to shout our love for the simple but wonderful thing that is the sandwich from the rooftops. Together with Chef Leah and DIY Studio Bites, we want to empower Malaysians to eat healthy with SKIPPY®, a well-known brand of peanut butter that is loved for its trusted quality, taste and nutrition.”
For further information please contact:
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DKSH Holdings (Malaysia) Berhad |
Ngim Siew Lee Manager, Branding & Communications Phone +60 3 7882 8883 siew.lee.ngim@dksh.com |
About Hormel Foods International Corporation
In 1891, George A. Hormel founded Hormel Foods in Austin, Minn. While we are proud of those small-town roots, we are excited as we continue to bring our iconic products to the global market. For more than 125 years, Hormel Foods has brought innovation, beloved brands and outstanding value to our consumers, customers, communities and shareholders. We are proud of this milestone but are motivated by our future. We remain focused on our purpose statement – Inspired People. Inspired Food. – by building on our founder’s legacy of innovation, quality and integrity.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps other companies and brands to grow in the Consumer Goods, Healthcare, Performance Materials and Technology sectors. DKSH’s portfolio of services includes sourcing, market insights, marketing and sales, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 35 markets with 33,000 specialists, generating net sales of CHF 11.3 billion in 2018. With its strong Swiss heritage and long business tradition since 1865, DKSH is deeply rooted in Asia Pacific. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,760 specialists, the Business Unit generated net sales of CHF 3.9 billion in 2018.