DKSH has been appointed by Kraft Heinz as full-service distributor for its portfolio of sauces and dry groceries in Malaysia. The expanded cooperation makes DKSH an anchor partner for Kraft Heinz in the region, while simplifying their overall operating model.
Media Release
Kuala Lumpur, July 13, 2020 – DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia, is expanding its partnership with The Kraft Heinz Company, the fifth-largest food and beverage company in the world, to Malaysia.
DKSH had a long-lasting relationship with Kraft Foods, dating back to 2001. Since Kraft Foods and Heinz joined forces, DKSH has been supporting the company in Singapore and Hong Kong, which are both key markets in the region.
The expansion of the partnership to Malaysia is an example of DKSH's track record and capabilities as pan-Asian services provider for multinational FMCG companies. The strategic decision of Kraft Heinz to appoint DKSH as partner in Malaysia aims at simplifying its operation in the region, by decreasing time spent on distributor management and by moving from a multi-distributor model to one service provider.
DKSH will provide a full-service solution for Kraft Heinz to accelerate growth for household brands, such as Heinz, ABC, HP Sauce, Lea & Perrin's and Wattie's in Malaysia. DKSH's approach to drive growth is fourfold: First, DKSH will be decreasing Kraft Heinz's operational complexity in Malaysia, including East Malaysia. Second, it will also improve accessibility by closing distribution gaps in Modern Trade and expanding coverage in General Trade and Food Services. Third, the company will strongly focus on operational excellence and on raising on-shelf availability. Lastly, DKSH will enable effective analysis through data sharing and business intelligence.
Joao Leitao, Managing Director, SEA, NWA, India and APAC Exports at Kraft Heinz, commented: “We believe the partnership with DKSH will simplify our operation and open new doors for us. Having one partner that provides a full-service solution in multiple markets in the region is a key strategic reason for us the expand our partnership to Malaysia.”
Terry Seremetis, Global Head, Business Unit Consumer Goods at DKSH, commented: “We are excited to expand our relationship with a leading company like Kraft Heinz, as this is testament to the strength of our growth platform and will further strengthen our position in the market. We are fully committed to driving availability and visibility of globally renowned brands like Heinz and regional hero's like ABC.”
For more information, please contact:
DKSH Business Unit Consumer Goods
Sheena Flannery
Director Group Communications
Consumer Goods & Healthcare
Phone +66 220 9739
sheena.flannery@dksh.com
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is “To Be the Best Food Company, Growing a Better World.” We are one of the largest global food and beverage companies, with 2019 net sales of approximately USD 25 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps companies to grow across the Business Units Healthcare, Consumer Goods, Performance Materials and Technology. The service portfolio covers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 36 markets with 33,350 specialists, generating net sales of CHF 11.6 billion in 2019. With its Swiss heritage, DKSH has been deeply rooted in Asia Pacific since 1865. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 20,300 specialists, the Business Unit generated net sales of CHF 4.1 billion in 2019.