DKSH Malaysia drove measurable in-store impact for Econsave through strategic field activation services. By supporting promotional campaigns with strong on-ground execution, we significantly improved brand visibility and customer engagement at the point of purchase.
Econsave started as a small family-owned grocery store and has since evolved into one of Malaysia’s leading retail chains. Renowned for offering quality products at affordable prices, Econsave has remained committed to serving the needs of Malaysian consumers, particularly those who value budget-friendly shopping without compromising on freshness and quality.
Challenge
Despite its growth and strong customer base, Econsave faced operational challenges that limited the effectiveness of its in-store promotions.
The brand struggled with limited on-ground support during key promotional periods, inconsistencies in the execution of store planograms, and uneven participation in campaigns across various store locations. These issues led to a disconnect between marketing efforts and actual store-level execution.
Approach
DKSH Malaysia stepped in with a comprehensive field activation strategy tailored specifically to Econsave’s operational environment. The team conducted regular field audits to ensure consistent promotional execution and planogram compliance.
At the same time, we focused on proactive stock management to minimize out-of-stock issues and maintain optimal product availability during campaigns. By deploying experienced merchandisers to provide on-site support, we ensured timely execution and addressed real-time challenges directly at the store level.
In addition, creative block displays were installed to draw customer attention, while promotional mailers were distributed to drive footfall and reinforce campaign messaging. These efforts collectively strengthened Econsave’s in-store presence and improved overall campaign impact.
Result
The collaborative efforts between Econsave and DKSH delivered strong commercial results. During promotional periods, Econsave saw a sales increase of approximately 20% to 30%, attributed to the heightened visibility and improved customer engagement driven by our activation strategy. The success of these campaigns has paved the way for sustained, year-on-year sales growth.
Today, DKSH continues to serve as Econsave’s trusted partner in delivering reliable in-store performance through scalable and insight-led Field Activation services.