DKSH enters a new partnership with Siamnokthai54 to distribute their oral care brand NokThai in Thailand. DKSH will boost NokThai’s presence across Thailand’s key retail channels, making quality Thai oral care more accessible to the local consumers.
Bangkok, June 6, 2025 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has announced a strategic partnership with Siamnokthai54 Co., Ltd., a Thai manufacturer of oral care products under the brand NokThai. Under this agreement, DKSH has been appointed as the authorized partner and distributor to drive the growth and nationwide expansion of NokThai products such astoothpaste in Thailand.
Through this collaboration, DKSH will deliver full Market Expansion Services, including marketing and sales, field activation, distribution and logistics, as well as credit and collection. Leveraging its strong nationwide network and omni-channel approach, DKSH will enhance the availability of NokThai products across modern trade, traditional retail, pharmacies and convenience stores in Thailand.
Ranida Nokthaicharoen, President of Siamnokthai54 Co., Ltd. shared her enthusiasm about the collaboration: “We are thrilled to join forces with DKSH, a trusted market expansion leader. Our vision is to make NokThai a household name and a preferred choice in oral care for Thai consumers. With DKSH’s unmatched reach and retail expertise, we are confident this partnership will help us connect with more consumers and elevate the NokThai brand to new heights.”
Damien Morot, Vice President, FMCG Thailand & Laos, , added: “This collaboration aligns perfectly with DKSH’s commitment to supporting local brands with global ambition. By leveraging our nationwide distribution network, market insights, and proven capabilities, we will ensure that NokThai products are accessible in all key channels. Together, we aim to position NokThai as a leading toothpaste brand in Thailand and, potentially, across the region.”
This strategic alliance highlights DKSH’s dedication to empowering local brands and expanding their presence in Thailand’s dynamic FMCG landscape.
About Siamnokthai54 Co., Ltd.
Siamnokthai54 Co., Ltd. is a Thai company specializing in the production of herbal oral care products under the NokThai brand. Their flagship product, the NokThai 5 Star 4A Herbal Toothpaste, is formulated with natural ingredients such as camphor, peppermint, guava leaves, patchouli, and cloves. This concentrated herbal toothpaste aims to reduce bad breath, tooth sensitivity, and stains from substances like tea, coffee, and cigarettes, while promoting overall oral health. The company is committed to delivering high-quality, natural oral care solutions that resonate with Thai consumers seeking effective and traditional remedies. www.nokthai.co.th
About DKSH
For 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services, following its purpose of enriching people’s lives. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 28,060 specialists, generating net sales of CHF 11.1 billion in 2024. DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With 14,250 specialists, the Business Unit generated net sales of CHF 3.4 billion in 2024. www.dksh.com/cg