Marketing and sales

Drive the availability and visibility of your products with the help of Asia’s largest FMCG sales force covering all modern trade channels and with broad reach into general trade, pharmacies and eCommerce channels too.

Benefit from our nearly 160 years of experience in Asia and gain access to our deep category expertise in Asia’s core and fast-growing categories. We can provide you with attractive trade terms with customers and valuable platform effects.

Through our process and service excellence, robust IT infrastructure and back-office management, we drive sales force effectiveness by defining clear KPIs and using our own proprietary electronic customer relationship and sales management tool, EchoPlus. 

We can help you from launching in a new market to increasing sales of products nearing the end of the life cycle. We provide different commercial models to fit your needs: from pure logistics services to cash collection through to full service offerings, serving all relevant channels. In addition, we also offer a comprehensive set of value-adding services. This includes turning shoppers into buyers through in-store activities.

Managing sales across channels

Traditional trade:

  • Demand planning
  • Field sales
  • BTL marketing activities

Modern trade:

  • Key account management
  • Retail solutions
  • BTL marketing activities


  • Online channel management
  • Digital full-services
  • Digital value-added services 
  • store management
  • Marketplace management
  • Online channel management
  • Digital marketing

Managing the financial, product and information flow


  • Credit control
  • Invoicing
  • Cash collection


  • Warehousing
  • Transportation
  • Stock management
  • Order fulfillment
  • Return management


  • Data
  • Transparency
  • Reporting

Providing demand creation services

Value-adding services:

  • Customer service
  • Category management
  • Retail solutions including self-control, brand activation, market feedback 
  • Co-packing/labeling
  • Custom clearance 
  • Forwarding
  • Bonded goods
  • Market research
  • Feasibility study
  • Food/drug administration
  • Product registration
  • Regulatory compliance
Success stories

Our commercial experts have driven sales for large and small FMCG brands in Asia alike.


What is happening in the Asian FMCG markets that you should be aware of? Read views from our leaders.