Retai lSolutions

Are you looking for assistance to get your products into the hands of consumers in-store? We can help by developing engaging merchandising, promotion and marketing activities that turn shoppers into buyers.

The services we offer cover every aspect of how FMCG brands are managed at the point of purchase, from field sales and retail execution to activation, information and technology. We also ensure your products are in stock, on shelf, all the time.

We work in many markets through DKSH Smollan Field Services: a joint venture between DKSH and Smollan, a leading retail solutions company.

Using modern tools with real-time functionalities, valuable stock and sales data is sent to you and our sales managers. Our category experts know how to turn this data into growth strategies for your business.

Our portfolio of retail solutions

Ensuring brilliant execution of in-store activities:

  • Merchandising
  • Sales force
  • Order influencing and stock management
  • Point of purchase execution
  • Measurement of key performance indicators in-store

Inspiring shopper brand choice through a range of services:

  • Brand-building activations
  • Brand ambassador programs
  • Informal trade activations
  • Mystery shopper audits
  • In-store retailer programs
  • Point of sale management, distribution and installation
  • Digital shopper

Delivering business intelligence to our partners:

  • Operational and business intelligence
  • Category management
  • Geographical information systems
  • Image recognition
  • Mobility
  • Master files
  • Contact center
Success stories

Our commercial experts have driven sales for large and small FMCG brands in Asia alike.


What is happening in the Asian FMCG markets that you should be aware of? Read views from our leaders.