For BOH, opening its first flagship store in Isetan in July 2025, was more than a retail move – it was a statement of presence. DKSH worked closely with BOH every step of the way to ensure a launch that reflected both brand heritage and market ambition.
Through strategic coordination, operational excellence, and market insight, DKSH together with BOH ensured a seamless debut in a competitive retail landscape – elevating BOH’s visibility and solidifying its position as a premium brand in the city.
BOH (BOH Plantations Sdn Bhd) is the largest black tea manufacturer in Malaysia with over 95 years of expertise in crafting teas of exceptional quality and taste.
Challenge
Launching a flagship store requires significant investment, both financially and operationally, and BOH was initially cautious about the high costs involved. Beyond the financial commitment, the team faced the challenge of accurately planning stock levels, ensuring timely logistics, and designing promotional mechanics capable of attracting customers within a premium retail environment.
Approach
DKSH demonstrated complete ownership and accountability, working seamlessly across teams to bring the flagship vision to life. The company coordinated with designers, contractors, key customers, client management teams, in-store managers, and sales staff to ensure every detail aligned with BOH’s brand identity. DKSH’s end-to-end support covered stock planning, logistics, visual merchandising, promotional activities, and stakeholder engagement – delivering operational precision and brand consistency throughout the process.
Results
The flagship launch was met with a positive response from customers and retail partners alike. The store performed above expectations, achieving around 50% higher sales than the average monthly figure in its opening period. The result marked a strong start for BOH’s flagship venture and demonstrated how close collaboration and careful execution can translate a vision into tangible success.