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Coffee Café Relies on Espresso Consistency to Keep Consumers Happy in China

When a postal service provider gets involved in the coffee retail industry, there is surely going to be plenty of excitement and buzz in the market. China Post’s Post Coffee venture quickly resulted in millions of social media posts and online curiosity about its offerings.

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Business Units

Technology

Business Lines

Hospitality Equipment

Services

After-sales services, Marketing and sales, Sourcing

Markets

China

China Post engages in diversified postal and parcel operations including express, logistics, financial, and eCommerce. Ranked among the World’s Fortune 500 Enterprises, the group recently opened its first coffee café named Post Coffee in Xiamen, Fujian. The objective is to attract more customers and promote its postal, savings, and financial services.

Challenge

The coffee retail market in China is extremely competitive with many new brands launched in recent years. Although the company’s online promotions and campaigns had helped gained extraordinary online attention for the café, they know they must accelerate and continuously optimize the quality of products and services to meet the consumers’ expectations of their brand.

Being new to the hospitality industry, Post Coffee needed an experienced market expansion services partner with strong knowledge of the food and beverage industry to help them achieve more efficient operations and grow their business in the market.

Approach

After a thorough review of the customer’s café requirements, DKSH mapped out a standardized high-quality coffee production solution with a range of equipment to support operations including Eversys Super Traditional espresso equipment, Welbit ice makers, Panasonic refrigerators, and other customized solutions.

We supplemented the coffee machine with integrated systems solutions based on the product function and brand positioning. We also provided workflows, technical support, staff training, marketing, and after-sales maintenance response services.

To help the customer improve efficiency, we provided local storage support of equipment accessories and after-sales technical application support by engineers to achieve fast service response.

Result

Since the implementation of these solutions and our supporting services, the customer has been recording higher-than-average production capacity in their daily operations.

Post Coffee is already enjoying more efficient coffee production and higher quality beverages for its growing clientele of coffee lovers at its outlet. Post Coffee presently serves more than 500 customers daily at its flagship store and is looking to expand into other cities across the market.

Post Coffee successfully launches the unique and fascinating new brand by extracting great espresso from local Chinese Yunnan coffee beans with premium Swiss-made Eversys coffee equipment. It is an exciting journey to be able to support the perfect solution for Post Coffee. This is an excellent example of the Market Expansion Service that DKSH provides.

Jeff Ouyang, Managing Director, Technology, DKSH China

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