HP leveraged a proven distributor with a multi-market presence, established market coverage, existing infrastructure and distribution network to expand its foothold in the market quickly and efficiently. This helped them to maintain stringent cost control while expanding into a new markets.
Using market intelligence gathered from our customer relationship management systems and a third party’s market data, HP identified the markets with the most potential as initial market entry points.
They held dedicated co-joined marketing events with us for selected industries like education and medical that resulted in exceeding sales target and helped establish a strong pipeline.
They conducted several digital marketing efforts including local language websites, webinars and email campaigns to promote and reach new users of 3D printing technology.
Using our application engineers and expertise, customers were presented with complete turnkey solutions, which bundles upstream process such as software and downstream solutions such as post-printing process, instead of standalone equipment.
They established a Center of Excellence in Thailand and Malaysia to facilitate the development of applications and produce benchmarks for testing.
They leveraged on our service network. This proved to be a crucial factor during the challenging travel and movement restrictions of COVID-19 as the local partner successfully fulfilled all repairs, installations and commissioning work.
They benefited from our warehousing infrastructure to ensure the best delivery time and convenience for customers, and they worked with customers to forecast future needs of consumables to ensure a fast and efficient delivery time.