DKSH, the leading Market Expansion Services provider with a focus on Asia, is continuing its success story with the Campbell Soup Company (Campbell's) in Singapore, by expanding the collaboration to include more brands from Campbell's snacks portfolio.
Media release
Singapore, October 16, 2018 – DKSH's Business Unit Consumer Goods, Asia's leading Market Expansion Services provider for fast-moving consumer goods, and multinational food company Campbell's have expanded their existing partnership to include Campbell's snacks brands Arnott's Good Times, Kjeldsens cookies as well as all Australian-made Arnott's biscuit products, including the classic favorite Tim Tam chocolate biscuit.
Campbell's is a NASDAQ-listed food company headquartered in the USA with a diverse range of food products, such as high-quality soups and simple meals, beverages, snacks and packaged fresh food.
DKSH's partnership with Campbell's in Singapore first started close to two decades ago: in September 1999, the two companies partnered to market and drive sales of Campbell's soup range, Prego sauces, Swanson broth and Kimball Thai chili sauce.
Today's annoucement of the expanded collaboration emphasizes the long-standing relationship between the two companies and reinforces the strong position and presence of DKSH in Asia. DKSH Singapore will continue to provide Campbell's with the full suite of services for the new product lines, covering marketing and sales as well as distribution and logistics.
Anddrew Wee, Commercial Director (Singapore), Campbell Soup Southeast Asia Sdn Bhd, said: “DKSH has been a strategic business partner for us, helping us drive the Campbell's brand in Singapore. With this expanded partnership, we want to leverage DKSH's strong capillary distribution network to enhance our reach to our target audience. We look forward to consolidating our success together with DKSH.”
Bhima Liwlom, Vice President, FMCG, DKSH Singapore added: “We are thrilled to expand our existing partnership with Campbell's in Singapore. With close to two decades of successful collaboration, we are confident that we can continue contributing to the growth of the brand.”
For further information please contact:
DKSH Holding Ltd.
Joelyn Tan
Manager, Branding & Communications
Phone +65 9859 7161
joelyn.tan@dksh.com
Sheena Flannery
Manager, Group Communications, Consumer Goods & Healthcare
Phone +66 22209739
sheena.flannery@dksh.com
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 825 business locations in 37 countries – 800 of them in Asia – and 31,970 specialized staff, DKSH generated net sales of CHF 11.0 billion in 2017. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.
DKSH Business Unit Consumer Goods is Asia’s leading Market Expansion Services provider with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. The Business Unit’s comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, capillary physical distribution, invoicing, cash collection and after-sales services. With 700 business locations in 22 countries and around 18,340 specialized staff, Business Unit Consumer Goods serves 310,000 retail outlets on a daily basis and generated net sales of
CHF 3.6 billion in 2017.