DKSH Consumer Goods Korea achieves “Best Distributor of the Year 2023” recognition from LAMY. This award underscores DKSH’s exceptional success in driving brand growth and expansion in the Korean consumer goods market.
Seoul, South Korea, May 9, 2024 – DKSH Business Unit Consumer Goods Korea, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has been honored with the prestigious “Best Distributor of the Year Award 2023” by LAMY, the renowned German manufacturer of high-quality writing instruments. This recognition is a testament to DKSH’s exceptional performance and dedication to expanding the LAMY brand in the dynamic South Korean market.
Since January 2013, DKSH Consumer Goods Korea has been the sole and exclusive distributor of LAMY products, offering a comprehensive range of full-agency services including marketing, sales, distribution, logistics, and after-sales support. Through strategic initiatives and dedicated efforts, DKSH has successfully positioned LAMY as a lifestyle brand, capturing the hearts of consumers across retail, B2B, and corporate sectors in South Korea.
One of the key milestones in this successful partnership was the collaboration between LAMY and Starbucks Korea in 2023. By joining forces, DKSH facilitated the creation and delivery of limited-edition LAMY ballpoint pens to Starbucks, resulting in the highest volume deal in LAMY’s history. This collabo-ration not only boosted sales but also enhanced brand credibility and visibility, opening up new opportunities for growth and market expansion.
The strategic collaboration between LAMY and Starbucks Korea underscored DKSH’s sales and marketing expertise, culminating in record-breaking achievements for LAMY in 2023.
Mr. Christoph Klein, Sales Director APAC at LAMY, commended DKSH’s remarkable achievement, stating: “With the Starbucks collaboration, DKSH achieved the highest volume deal in LAMY’s history. DKSH’s sales and marketing excellence and its growth potential make DKSH a strategic partner in driving LAMY’s success and market penetration in South Korea.”
Hyesung Park, Vice President of Luxury & Lifestyle for Korea, Japan, and Regional LAMY, DKSH Consumer Goods, said: “We are proud to be a partner with an outstanding brand like LAMY and happy to see our partnership come to fruition with the ‘Best Distributor Award’ from LAMY in 2023 for South Korea. We will continue to grow alongside LAMY, building on our success and delivering exceptional results. This award is a testament to our team’s dedication and the strong partnership we have forged with LAMY.”
The collaboration between DKSH Consumer Goods Korea and LAMY exemplifies the power of strategic partnerships in driving innovation, market expansion, and customer engagement. DKSH Consumer Goods remains committed to driving growth and success for LAMY in South Korea, while also partner-ing with LAMY in other key markets such as Japan, Thailand, and Singapore.
About LAMY
LAMY stands for 'Made in Germany' and has its headquarters and production facilities in Heidelberg. The company employs more than 340 people. LAMY stands worldwide for high-quality designer writing instruments with timeless modern aesthetics and perfect functionality. The real success story began 36 years after the company was founded with the LAMY 2000: in 1966, this model established the clear, unmistakable design language that still characterizes the style of all the brand's products today the LAMY design. Today, the LAMY brand is represented in more than 80 countries with over 15,600 sales outlets. These include around 200 mono-brand stores.
About DKSH
DKSH’s purpose is to enrich people’s lives. For almost 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 29,040 specialists, generating net sales of CHF 11.1 billion in 2023. DKSH Business Unit Consumer Goods focuses on fast-moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With around 14,580 specialists, the Business Unit generated net sales of CHF 3.5 billion in 2023. www.dksh.com/cg