DKSH, the leading Market Expansion Service provider with a focus on Asia, has expanded its partnership with Thai client Asiatic Agro to market its coconut water and milk in Cambodia.
Media release
Cambodia, Phnom Penh, July 18, 2018 – DKSH Business Unit Consumer Goods, a leading Market Expansion Services provider with a focus on fast moving consumer goods, has started selling coconut water and milk from Asiatic Agro Industry Co., Ltd in Cambodia. The Bangkok-based company is the best source for coconut products and holds the reputed Thailand Trust Mark. DKSH will provide full services including marketing, sales to distribution and logistics.
DKSH started working with Asiatic Agro two years ago, selling its coconut products in its home market Thailand. The expanded partnership in Cambodia is expected to increase brand awareness, availability and accessibility of the products in all channels country-wide.
Cocomax, a coconut water brand, is a natural juice straight from the coconut tree, pure, fresh, with no sugar added and even more effective than plain water for hydration. Ampawa, a coconut milk brand, is used as an essential ingredient in making Thai dishes.
Kwanchai Assanee, DKSH Vice President, Business Unit Consumer Goods, Cambodia and Laos, said: “DKSH is proud to expand its successful partnership with Asiatic from Thailand to Cambodia, where the company has been present for over six decades. The collaboration with Asiatic is a great opportunity for us to cater to the health conscious Cambodian middle class.”
Nuttapon Visuthikraisee, Managing Director of Asiatic Agro Industry Co., Ltd., commented: “With DKSH and its expertise in Market Expansion Services, we are convinced to have found the ideal business partner to promote our well-known brands Cocomax and Ampawa across Cambodia.”
For more information please contact:
DKSH Cambodia Ltd.
Chanreasey Chum
Manager, Branding & Communications
Phone +23 212 838
chanreasey.chum@dksh.com
About DKSH Group
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 825 business locations in 37 countries – 800 of them in Asia – and 31,970 specialized staff, DKSH generated net sales of CHF 11.0 billion in 2017. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.
DKSH Business Unit Consumer Goods is Asia’s leading Market Expansion Services provider with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. The Business Unit’s comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, capillary physical distribution, invoicing, cash collection and after-sales services. With 700 business locations in 22 countries and around 18,340 specialized staff, Business Unit Consumer Goods serves 310,000 retail outlets on a daily basis and generated net sales of CHF 3.6 billion in 2017.