DKSH, the leading Market Expansion Services provider with a focus on Asia, partners with Vantage Foods, a leading Thai biscuits and snacks manufacturer, to expand its products' availability and visibility in Thailand.
Media release
Bangkok, May 1, 2017 – DKSH Business Unit Consumer Goods, Asia's leading Market Expansion Services provider for Fast Moving Consumer Goods, has been appointed by Vantage Foods to provide marketing, sales, distribution and logistics services to its brand V-Snack.
Vantage Foods, under the parent firm VFoods, has recently launched a range of V-Snacks stick biscuits in traditional trade, modern trade and cash van channels. With its commitment to quality, Vantage Foods continues to expand its product portfolio in Thailand.
DKSH, with its pan-Asian footprint, is well positioned to help clients like Vantage Foods to expand their presence in domestic markets. Being entrusted by a Thai company to market its products in its home market is one of the highest accolades for DKSH.
“We have been looking for a trusted partner with unmatched capillary distribution network and local expertise. DKSH has been deeply rooted in Thailand for over 110 years and extended excellent relationships with customers in all channels nationwide. We strongly believe that DKSH is our long-term growth partner to help us expand our availability and visibility in all channels across Thailand,” said Choltida Ngamnitiporn, Director, Vantage Foods.
“We see opportunities to grow the Vantage Foods brand by increasing its availability and visibility in the channels. We use our strong relationships with local customers and in-depth market knowledge to drive market share and help Vantage Foods expand its business in Thailand,” said Leonard Tan, Vice President, Business Unit Consumer Goods, DKSH Thailand.
For further information please contact:
DKSH (Thailand) Limited | |
Thanatchaporn Jaruwanakul Manager, Branding and Communications Phone +66 2 301 7365 thanatchaporn.j@dksh.com | |
About Vantage Foods
Vantage Foods was established in 2015 under Variety Foods International Company Limited (“VFoods”), which has than 13 years of experience in the industry. From the first biscuit that rolled out, the company has grown into a strong player in the local biscuits market, offering products like pineapple jam biscuits, stick biscuits, sandwich cookies and biscuits, filled biscuits, rolled wafer sticks, cream wafers and snacks. Over the decade, the company has consistently expanded to more than 30 countries around the world; with excellent commitment to product taste and quality, from selected ingredients to modern baking processes. The company believes its products are a truly delicious eating experience. Every bite, every piece includes simple, real ingredients made with their heart and special care to ensure excellent quality.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 780 business locations in 36 countries – 750 of them in Asia – and 30,320 specialized staff, DKSH generated net sales of CHF 10.5 billion in 2016. DKSH was founded in 1865. With strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia Pacific.
DKSH Business Unit Consumer Goods is Asia’s leading Market Expansion Services provider with a focus on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. The Business Unit’s comprehensive Market Expansion Services extend from product feasibility studies and registration to importation, customs clearance, marketing and merchandising, sales, warehousing, capillary physical distribution, invoicing, cash collection and after-sales services. With 720 business locations in 20 countries and around 16,370 specialized staff, Business Unit Consumer Goods serves 310,000 retail outlets on a daily basis and generated net sales of CHF 3.8 billion in 2016.