We know that diet, lifestyle, and emotional well-being play a part in the appearance of our skin. When we look back to moments of stress or when we have eaten too much junk food, we notice that our skin is directly affected, either in the form of acne, dullness, or extra sensitivity. Therefore, topical skincare is no longer sufficient for healthy, radiant, and glowing skin. Consumers have realized that adding ingestible supplements can provide more well-rounded care for their skin.
However, it is important to note that healthy skin does not result from one nutrient alone. A well-balanced nutrition plan and general well-being with sufficient sleep work together to provide healthy skin, among other beauty benefits. This is also why we now see supplement products sold with sleep improvement claims.
According to Mintel, 45 percent of Chinese consumers are interested in beauty drinks from beverage manufacturers. 52 percent of those surveyed in Brazil agree that drinks with anti-aging properties are on top of their list, while 51 percent of consumers in Thailand are attracted to food and drink products that enhance their skin's appearance.
Consumers’ growing appetite for edible beauty products has seen a wave of new product launches in the food, drink, and supplement industry, with a 49 percent increase across the APAC region in the past three years. After supplements, the top food and drink categories with beauty claims are teas, meal replacements, dairy, snacks, and other drinks such as fruit and flavored drinks.