Local & Trade News | Dec 17, 2025

DKSH and Reckitt Expand Partnership to Strengthen Distribution and Commercial Excellence for Consumer Health Brands in Malaysia

DKSH has entered into a strategic partnership with Reckitt to provide comprehensive commercial and logistics services for its leading consumer health and hygiene portfolio across Malaysia. This partnership builds on DKSHโ€™s existing collaborations with Reckitt in Vietnam and Thailand, further strengthening Reckittโ€™s regional presence and operational excellence in Asia.



Petaling Jaya, Malaysia, December 17, 2025 โ€“ DKSH Business Unit Healthcare, a leading partner for companies seeking to grow their healthcare business in Asia and beyond, has entered into a strategic partnership with Reckitt, to enhance the distribution, commercial coverage, and operational excellence of its leading consumer health and hygiene portfolio in Malaysia.

Under the agreement, DKSH will provide full market expansion services including sales, merchandising, distribution and logistics, as well as credit and collection management, exclusively within the medical and independent pharmacy channels across Malaysia.

This collaboration covers a wide range of Reckittโ€™s trusted brands, including Gaviscon, Strepsils, Nurofen, Cardiprin, Durex, Bonjela, Optrex, Dettol, Veet, Woodwards, Glucolin, Senokot, and Fybogel, supporting Reckittโ€™s ambition to reshape its operations as a world-class consumer health and hygiene organization.

This partnership further builds on DKSHโ€™s strong track record in the region, including successful collaborations with Reckitt in Vietnam and Thailand, where DKSH supports Reckitt through full market expansion services, as well as DKSH Malaysiaโ€™s Consumer Goodsโ€™ ongoing partnership with Mead Johnson Nutrition, another subsidiary of Reckitt.

Ankur Chaudhary, General Manager Malaysia & Singapore, at Reckitt, commented: โ€œWe are pleased to collaborate with DKSH Malaysia, whose strong distribution capabilities and expertise in the healthcare sector make them a trusted partner. This partnership supports our mission to make our brands more accessible, ensuring Malaysians can continue to rely on our trusted health and hygiene solutions every day.โ€

Sandeep Tewari, Vice President, Healthcare and Head, Country Leadership, Malaysia, added: โ€œWe are proud to expand our existing and successful partnership with Reckitt, a global leader in consumer health and hygiene. Leveraging DKSHโ€™s extensive commercial network, deep expertise, and logistics excellence, we aim to drive sustainable growth, expand Reckittโ€™s market reach, and create meaningful impact for healthcare professionals and consumers.โ€

Together, DKSH and Reckitt are committed to enhancing operational efficiency, accelerating market footprint, and driving better health outcomes for consumers across Malaysia - supporting the companiesโ€™ shared purpose of enriching peopleโ€™s lives and advancing healthcare for all.


For further information, please contact:ย 

DKSH Holdings (Malaysia) Berhad
Christy Chow
Senior Manager, Marketing & Communicationsย 
christy.hm.chow@dksh.comย 


Kaylynn Yap
Specialist, Marketing & Communications
kaylynn.yap@dksh.comย