DKSH Partners with Classic City to Bring Popular Instant Noodle Brands to Consumers Across Myanmar

DKSH enters a new partnership with Classic City to distribute its well-loved instant noodle brands nationwide in Myanmar, leveraging DKSH’s extensive distribution network, market expertise, and end-to-end commercial capabilities.

Yangon, Myanmar, December 11, 2025 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow consumer goods brands in Asia and beyond, has entered into an exclusive agreement with Classic City Food Production and Distribution Company Limited, a Mandalay-based food production company known for its traditional-fusion ready-made noodles and mainstream instant noodle products.

Under this partnership, DKSH will support the nationwide growth of Classic City’s noodle brands, including Burma Classic Briyani, Lady Shan Traditional Fusion Ready-Made Noodles, and Htaw Instant Noodles across all key retail channels. 

Classic City, already established in the Myanmar market, is now preparing to scale its reach and deepen distribution across the market. DKSH’s omni-channel sales and marketing expertise, strong logistics infrastructure, and proven commercial execution make it the ideal trusted growth partner to accelerate Classic City’s next phase of expansion. By bringing together deep market knowledge and a robust nationwide network, DKSH will help the brand reach more consumers and unlock new growth opportunities across Myanmar.

Daw Phyu Phyu Win, Director, Classic City Food Production and Distribution Company Limited, commented: “Partnering with DKSH marks an exciting milestone for us as we continue to expand across Myanmar. DKSH’s extensive distribution network, strong systems, and deep market understanding will help us bring our products to more households nationwide. We look forward to a long-term partnership grounded in trust, collaboration, and shared growth.”

Stephen Mawby, Vice President, Fast Moving Consumer Goods, DKSH Myanmar, stated: “We are delighted to welcome Classic City, a respected local food producer, to our FMCG portfolio. This partnership also marks DKSH’s first step into the instant noodle segment in Myanmar, a category with strong consumer demand and significant growth potential. With our nationwide reach and integrated commercial solutions, we are well-positioned to accelerate the brand’s growth and ensure its products reach consumers across every channel.”

This collaboration reflects both companies’ commitment to delivering accessible, quality food products that enrich people’s lives. As DKSH continues to expand its FMCG portfolio across Asia Pacific, the partnership with Classic City reinforces DKSH’s role as a preferred strategic partner for brands seeking commercial outsourcing, operational excellence, and sustainable long-term growth.