DKSH Partners with Etika Fresh Milk to Expand the Reach of Goodday Pasteurized Milk Across Peninsular Malaysia

DKSH strengthens its dairy portfolio through a strategic partnership with Etika Fresh Milk Sdn. Bhd. to bring Goodday Pasteurized Milk closer to consumers across Peninsular Malaysia. Known for its freshness, safety, and taste, Goodday continues to be a trusted choice for Malaysian families seeking high-quality, nutritious milk.

Petaling Jaya, Malaysia, December 12, 2025 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, has entered into a strategic partnership with Etika Fresh Milk Sdn. Bhd., the producer of Goodday Pasteurized Milk. Through this collaboration, DKSH will expand the brand’s market presence and ensure that Goodday’s range of fresh, high-quality milk products become even more accessible to consumers across Peninsular Malaysia.

Under this partnership, DKSH Malaysia will provide full-service Market Expansion Services for Goodday Pasteurized Milk, including sales, trade marketing activities, distribution and logistics, as well as credit and collection. The collaboration covers both retail and food services channels, spanning selected hypermarkets, supermarkets, and other key outlets throughout Peninsular Malaysia. By leveraging DKSH’s robust distribution network and strong local market expertise, the partnership aims to deliver fresh milk products with consistent quality and reliability to more consumers.

Goodday Pasteurized Milk, a household name in Malaysia, offers a variety of nutritious milk products that promote a healthy lifestyle. Headquartered in Petaling Jaya, the brand prides itself on delivering farm-fresh goodness straight to consumers’ tables, upholding the highest standards of quality, freshness, and taste.

Jordan Ng, Vice President Sales Operations and Business Acceleration at Etika Fresh Milk Sdn. Bhd.  shared: “With DKSH’s strong market expertise and proven track record, we are confident to have a trusted partner who shares our commitment to quality and excellence. Together, we aim to make Goodday Pasteurized Milk more accessible to consumers across Peninsular Malaysia, delivering fresh, high-quality dairy products that Malaysians know and love.”

Daniel Schwalb, Vice President, Fast Moving Consumer Goods at DKSH Malaysia, added: “Fresh milk has always been a kitchen essential that brings families together - from breakfast tables to coffee cups. 
Our partnership with Etika Fresh Milk reflects DKSH’s commitment to improving everyday nutrition for Malaysians. By pairing Etika’s trusted quality with DKSH’s strong distribution, we are helping more Malaysians enjoy fresh, nutritious milk every day.”

This partnership underscores DKSH’s commitment to supporting leading local brands and enriching the lives of Malaysian consumers by making fresh, high-quality dairy products more accessible nationwide.