DKSH exclusively partners with Jin Bin Group to introduce Hurixโs throat honey drops to Taiwan, leveraging DKSHโs nationwide distribution network, deep market expertise, and experienced sales force to bring trusted consumer health products to more households across the market.
Taipei, Taiwan, December 10, 2025 โ DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow consumer goods brands in Asia and beyond, has signed an exclusive agreement with Jin Bin Group, the brand owner of Hurixโs, Malaysiaโs leading herbal medicine brand.
Through this collaboration, DKSH will drive Hurixโs commercial growth by distributing its consumer health portfolio across modern trade, personal care stores, traditional retail, pharmacy, and e-commerce. Hurixโs cooling, refreshing, and soothing products offer Taiwanese consumers more choices for everyday health and wellness.
The partnership underscores DKSHโs strong capabilities in the consumer health category, combining its integrated sales and marketing expertise, robust distribution and logistics capabilities, with a strong nationwide footprint and an experienced sales force to ensure strong market penetration and sustainable brand development.
Datoโ Dr. Pa Nok Ching, CEO, Jin Bin Group Malaysia, commented: โEntering the Taiwan market is highly significant for us and represents an important step in our regional expansion. We remain committed to providing safe, reliable, and high-quality products to the Taiwan market, and we look forward to establishing strong partnerships with local industry stakeholders to contribute positively to the marketโs development.โ
Carol Yeh, General Manager, Sales & Marketing, FMCG, DKSH Taiwan, commented: โWe are excited to welcome Hurixโs, a respected leader in herbal consumer health products, to our expanding portfolio. This partnership not only enhances DKSHโs consumer health offering in Taiwan but also reflects our commitment to helping international brands grow with confidence. With our extensive experience and nationwide reach, we are well-positioned to bring Hurixโs trusted health solutions to more consumers across Taiwan.โ
This collaboration demonstrates both companies' commitment to delivering trusted, high-quality consumer health products while enriching people's lives. As DKSH continues to expand its consumer health footprint across Asia Pacific, the partnership with Hurix's reinforces the company's strategic focus on the category and its role as a preferred growth partner for international brands.
About Jin Bin Group
Jin Bin Group headquartered in Kedah, Malaysia, is a leader in herbal-based traditional medicines and consumer health. Jin Bin group develops, manufactures, and markets traditional herbal and OTC health products, nutritional supplements, and functional F&B. Its portfolio includes herbal cough and cold remedies, throat lozenges, oral sprays, balms, essential oils, and related supplements for everyday health support. www.hurixs.com.my
About DKSHย
For 160 years, DKSH has been delivering growth for companies in Asia and beyond across its Business Units Healthcare, Consumer Goods, Performance Materials, and Technology. As a leading Market Expansion Services provider, DKSH offers sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services, following its purpose of enriching peopleโs lives. DKSH is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 28,060 specialists, generating net sales of CHF 11.1 billion in 2024. DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury and lifestyle products as well as hair and skin cosmetics. With 14,250 specialists, the Business Unit generated net sales of CHF 3.4 billion in 2024. www.dksh.com/cg