DKSH has been chosen by AB Foods to distribute their renowned Ovaltine brand in Indonesia. Bringing the popular comfort drink to all corners of Indonesia and focusing on enhanced brand visibility and greater reach, this agreement further capitalizes DKSH's leadership position in the distribution of fast-moving consumer goods in Asia.
Media release
Jakarta, Indonesia, May 3, 2021 – DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, is now Indonesia's official distributor of popular brand Ovaltine through its partnership with AB Food & Beverages Thailand – a subsidiary company of Associated British Foods (ABF). DKSH will distribute this nutritional drink nationwide, helping more Indonesians get their hands on the healthy supplement drink. For AB Foods, DKSH will improve all aspects of the existing distribution network; upgrading quality of its active outlets andgiving access to DKSH's wide-ranging reach in Indonesia and extensive dedicated sales force that covers both modern and general trade channels.
Having a rich Swiss heritage – like DKSH – Ovaltine has a strong brand awareness and enjoys a good reputation as a nutritional malt drink for kids and adults alike. DKSH will offer full-agency services, manage distribution as well as marketing and sales of Ovaltine to further strengthen the brand's commercial presence in Indonesia.
Christian Tanjung, Country Manager – Indonesia Market, AB Food & Beverages, commented: “Ovaltine is known around the world for not only being the delicious chocolate malt beverage but also provide good nutrition. With the same pride, we want to win Indonesia's consumers heart and be their choice nowadays. By partnering with DKSH, we are confident to widen Ovaltine's distribution across the country and enhance Ovaltine's brand presence. We look forward for a great collaboration with DKSH to reach one goal which is to expand our market in Indonesia.”
Terry Seremetis, Global Head, Business Unit Consumer Goods at DKSH, added: “We're proud to help this renowned nutritious drink reach more Indonesian consumers during these trying times. This agreement will also further strengthen DKSH's regional leadership position after having successfully partnered with AB Foods in Myanmar, Thailand, Singapore, Malaysia and Vietnam.”
For further information, please contact:
AB Food & Beverages Thailand
Diana Patricia Manulong
Ovaltine SEADM Brand Manager
+66 65 5579 851
diana.patricia@twiningsovo.com
DKSH Indonesia
Hanna Qibthiya
Manager, Branding & Communications
+62 21 2988 8557
hanna.qibthiya@dksh.com
DKSH Business Unit Consumer Goods
Sheena Flannery
Director, Group Communications
+66 2 220 9739
sheena.flannery@dksh.com
About Ovaltine
Ovaltine is a nutritious and delicious drink brand enjoyed by millions of families around the world for its rich malt taste and nutritional value. The drink was created by Dr. George Wander, a Swiss Chemist, in 1865. It was a hot nutritious drink made from barley malt and egg to provide nutrition and help to strengthen under-nourished children. The new drink was known as “Ovo-Maltine” after its main ingredients, malt and egg (ovum). Later in 1904, George’s son, Dr. Albert Wander, further enriched the formula, combining the healthy barley malt with other nutritious ingredients like milk egg and cocoa, and developed the drink for commercial sale in England, where it was called “Ovaltine.”
About DKSH
At DKSH, our purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 32,450 specialists, generating net sales of CHF 10.7 billion in 2020.
The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,430 specialists, the Business Unit generated net sales of CHF 3.8 billion in 2020. www.dksh.com/cg
For more information about DKSH Indonesia, please check: https://dksh.com/indonesia