With social distancing policies, curfews, changing consumer behaviors and shifts in business strategies as a result of COVID-19, storing affordable and nutrient-packed products with long shelf lives has become a new normal for most household. DKSH and King's Fisher now partner to provide quality products to Indonesian regions of Java, Sumatera, to Sulawesi island.
Media release
Jakarta, Indonesia, March 30, 2021 - DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, has started a full-agency services agreement with King's Fisher, Indonesia's leading canned fish producer since January 2021. The agreement will cover sourcing, market analysis and after-sales services with their official Indonesian entity PT Bali Maya Permai Food Canning Industry. The aim of the partnership is to grow King's Fisher products across 22 Indonesian regions in DKI Jakarta, West Java, East Java, Bali, North Sumatra and Aceh as well as to several areas in Sulawesi island during the first year of partnership.
DKSH's extensive capillary distribution network across modern and traditional trade channels will be accommodating King's Fisher's canned fish products (sardine, mackerel and tuna), to fulfill Indonesian consumers' appetite towards nutrient-packed products with a long-shelf life during these unprecedented times.
Ricky Sukardjo, Director, PT. Bali Maya Permai Food Canning Industry, commented: “We sincerely welcome DKSH as our distribution partner of choice. We believe that our growth in 2021 will be attributed, in part, to the incredible partnership we build with DKSH that enables us to extend our customer reach. This is an exciting step, and we are passionate about creating a successful sustainable partnership”
Victor Nesa Benedict, Vice President, DKSH's Fast Moving Consumer Goods Indonesia commented: “The COVID-19 pandemic and the challenges it has brought with it has motivated us even more to enrich people's lives in Indonesia. This new and exciting partnership with King's Fisher is an example of DKSH's capabilities as the trusted partner for multinational companies in a large market like Indonesia. We are fully committed to driving availability and visibility of these renowned brands and look forward to a long-lasting partnership.”
For further information, please contact:
DKSH Indonesia
Hanna Qibthiya
Manager, Branding & Communications
+62 21 2988 8557
hanna.qibthiya@dksh.com
About King’s Fisher
King’s Fisher is a brand of PT. Bali Maya Permai Food Canning Industry, one of Indonesia’s top canned fish producers. They began operating in 1978 as a producer of canned seafood. Located strategically at the edge of Bali Strait, where the natural habitat of oil sardines is. Employing more than 1,500 well trained workers, They are producing more than 80 tons of fish every day. They dedicated to improve product quality continuously and strongly committed to total customer satisfaction. And in today’s world, they keep moving forward to strive greater success and to be nation’s leader canned fish processor.
About DKSH
At DKSH, our purpose is to enrich people’s lives. For more than 150 years, we have been delivering growth for companies in Asia and beyond across our Business Units Healthcare, Consumer Goods, Performance Materials and Technology. As a leading Market Expansion Services provider, we offer sourcing, market insights, marketing and sales, eCommerce, distribution and logistics as well as after-sales services. Listed on the SIX Swiss Exchange, DKSH operates in 36 markets with 32,450 specialists, generating net sales of CHF 10.7 billion in 2020. The DKSH Business Unit Consumer Goods focuses on fast moving consumer goods, food services, luxury goods, fashion and lifestyle products as well as hair and skin cosmetics. With around 19,430 specialists, the Business Unit generated net sales of CHF 3.8 billion in 2020. www.dksh.com/cg
For more information about DKSH Indonesia, please check: https://dksh.com/indonesia