DKSH Hair and Skin Cosmetics

DKSH is the leading partner for hair and skin care companies looking to grow their business in China, Hong Kong and Macau.

Our specialists provide customized Market Expansion Services that include importation, distribution, sales, marketing and training.

Whether you are new to the region or already have a strong presence, DKSH is your partner to spur business growth for your products.

What DKSH can do for youTrusted partner for companies in the Hair & Skin Cosmetics segment

We help manufacturers of luxurious skin and hair care products and high-end pampering spa products expand to China, Hong Kong and Macau. We provide direct access to professional and retail channels, including:

  • Hair salons
  • Hair and beauty institutes
  • Esthetic salons
  • Luxurious spas
  • 5-star hotels
  • Up-market department stores
  • Prime shopping malls

Our unmatched distribution network and excellent relationships with the channel  get your products to the center of the trade and into consumers’ hands. We build strong brands by using your original brand philosophy and concept and applying them in a consistent manner according to local market needs. Our expertise in product registration for the People’s Republic of China market ensures short time to market for your products.

Our services for clients include:

Market entry

We use our in-depth market knowledge and insight to open up new markets for your products.

Our market entry services include:

  • Market research and competitor analysis
  • Importation and customs clearance (including People’s Republic of China VAT handling)

Demand creation, distribution and fulfillment

Our marketing and sales teams use their strong relationships with the channel to create demand for your product at every stage of its lifecycle.

Demand creation services we offer:

  • Sales and marketing teams
  • Key account management
  • Brand management
  • Category management
  • Promotion management
  • Media relations
  • Staff hosting

We deliver your product to more channels through our capillary distribution network of unique scope and depth. Our facilities and fleet are professionally managed and subject to the most stringent international quality requirements, notably ISO 9001, ISO 13485, Good Manufacturing Practice (GMP) and Good Distribution Practice (GDP).

Distribution services provided by DKSH include:

  • Order taking or processing
  • Redressing
  • Warehousing
  • Transportation
  • Forward and reverse logistics
  • Inventory management
  • Consignment inventory management
  • Order fulfillment/delivery
  • Return management

We go to the extra mile to not only market, sell and deliver your product, but to also fulfill the sales order process including after sales.

Our fulfillment services include:

  • Credit control, invoicing and collection

Activation and measurement

We have the capability to turn shoppers into buyers by developing engaging activities for customers in modern trade.

Activation services we provide include:

  • Field marketing (merchandising, brand activation, in-store services, shopper engagement, mystery shoppers, promoter advisors)

Our experts use modern tools to continuously measure impacts and fine-tune strategies where necessary.

We provide the following measurement services:

  • Market insights
  • Measurement surveys

We help grow the business of customers by providing a range of high-end products that complement their portfolio. Product training helps staff to understand and communicate the benefits of the products, leading to increased sales.

This business segment is supported by the fully-fledged DKSH organization including logistics, IT, finance, as well as HR functions in Hong Kong, Macau, Guangzhou, Shanghai and Beijing.

Did you know that…?

FMCG Facts Figures DKSH Infographic