Are you looking to expand your market, or seize new opportunities and growth in existing markets? You’ve come to the right place. We help FMCG companies – from large multinationals to local and regional (Asian) brands – grow across Asia.
Regardless of whether you are new or well-established in the region; if you are looking to enter the market with a new product or extend the life cycle of a mature product, we can help you.
As the only pan-Asian Market Expansion Services provider, we offer a comprehensive and highly tailored portfolio of integrated services across the region, driving and fulfilling demand.
Give your products and brands direct omni-channel access to a wide range of customers: our dedicated sales force of over 5,700 sales representatives cover all modern trade channels and have a broad reach into general and traditional trade, pharmacies and eCommerce channels.
Building on nearly 160 years of experience in Asia, we help you reach success in Australia, Cambodia, China, Hong Kong, Indonesia, Laos, Macau, Malaysia, Myanmar, New Zealand, Singapore, Taiwan, Thailand and Vietnam.
Asia is home to a fast-growing middle class with an increasing disposable income. This rising demand for high-quality products is further spurred by several economies opening up. Outsourcing part of your business to a reliable partner like DKSH allows you to tap into these opportunities while freeing resources to focus on your core strengths.
Whether you are new to Asia or have an established presence in the region, our expertise helps open up new markets and create sales growth opportunities. We understand that one size doesn’t fit every situation. This is why we develop customized and integrated solutions for your business success.
We have an excellent track record in sales and distribution of brands. Our unparalleled scale ensures optimum efficiency and helps us achieve attractive trade terms. We use our extensive capillary distribution network, knowledge of the market and long-term relationships with customers to ensure speed-to-market and increase visibility and availability of your products. We are constantly innovating our service offering by investing in platforms such as our global IT infrastructure and e-commerce channels.
We have a proud history of creating market-leading positions for Asian, European and American brands in the region. Some of our current clients include Beiersdorf, Henkel, Kraft Foods, Lindt, Mead Johnson and PepsiCo.
Our Field Activation team excels in placing products in consumers' hands through engaging merchandising, promotions, and data-driven marketing activities. We handle all crucial aspects of managing FMCG brands at the point of purchase, from field sales and retail execution to activation, information, and technology. Our dedication to excellence ensures consistent product availability, strengthening your brand's market presence.
Because of our scale and leverage, we have developed a strong understanding of the categories we work in. We use this market insight to create successful growth strategies for your product.
DKSH is the one-stop-shop for FMCG companies looking to grow their business in Asia. Under our full-agency business model, we take charge of the whole value chain. You can also work with us on selected services.
Market entry
We use our in-depth market knowledge and insight to open up new markets for your products.
Our market entry services include:
Demand creation, distribution and fulfillment
Our marketing and sales teams use their strong relationships with the channel to create demand for your product at every stage of its lifecycle.
Demand creation services we offer:
We deliver your product to more channels through our capillary distribution network of unique scope and depth. Our facilities and fleet are professionally managed and subject to the most stringent international quality requirements, notably ISO 9001, ISO 13485, Good Manufacturing Practice (GMP) and Good Distribution Practice (GDP).
Distribution services provided by DKSH include:
We go to the extra mile to not only market, sell and deliver your product, but to also fulfill the sales order process including after sales.
Our fulfillment services include:
Activation and measurement
We have the capability to turn shoppers into buyers by developing engaging activities for customers in both modern and traditional trade.
Activation services we provide include:
Our experts use modern tools to continuously measure impacts and fine-tune strategies where necessary.
We provide the following measurement services:
Specialized regulatory consultancy
We provide registration and regulatory consulting services for food supplements, cosmetics and healthcare products and devices. Our regulatory affairs experts maintain ongoing liaisons with regulatory authorities, manage our clients’ dossiers, process a large number of marketing authorizations on behalf of our clients and safeguard their interests.
Regulatory services we provide include:
Pre-registration:
Registration:
Post-marketing:
Specialty services:
As the global leader in the premium chocolate business, we rely on partners with a fundamental understanding of local markets, trade and consumers. In DKSH, we have found a like-minded partner and enjoyed a significant record of achievements for more than 50 years.
Ernst Tanner, Chairman and CEO of Lindt & Sprüngli AG
Our business explained in a few facts.