Oatly Group AB is a Swedish food company that produces alternatives to dairy products from oats. The company engineered its demand by entering the US market through high-end coffee shops before going to retail. Its Barista Edition Oatmilk quickly became the preferred alternate milk because of its ability to deliver the mouthfeel and foamability that talented coffee artisans associate with milk when making beverages such as cappuccinos and lattes. Oatly has physically wrapped its product in whimsical, eye-catching, type-driven packaging, which both educates and amuses customers about oat milk.
For DKSH, Oatly is the type of visionary partner that we want to win together with. This collaboration is an example of how results can be successful when like-minded organizations work together. Watch out for more exciting new products that will be launched soon.Hiufan Tsang, General Manager, Sales and Marketing, DKSH FMCG China