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Costco Uses Exclusive and Customized Products to Bring Seasonal Glitz to China Listen with ReadSpeaker

In striving to establish its brand in a new market and to differentiate itself from the competition, Costco focused on bringing exclusive and customized holiday season products to consumers in China.

Costco Wholesale Corporation is an American multinational corporation that operates a chain of membership-only big-box retail stores. As of 2020, Costco was the fifth largest retailer in the world, and the world's largest retailer of choice and prime beef, organic foods, rotisserie chicken, and wine. In China, the retail giant opened its first store in Shanghai in 2019.

Costco Uses Exclusive and Customized Products to Bring Seasonal Glitz to China

We are committed to ensuring the highest service levels to every customer in our portfolio and this includes providing new products, tailor-fit solutions, and supplemental revenue streams, to inevitably enhance the consumer experience in the trade. We are happy to partner with Costco and will ensure that this collaboration will be sustained as they expand their network across Mainland China.

Hiufan Tsang, General Manager, Sales and Marketing, DKSH FMCG China