DKSH awakens Malaysians’ senses with Moccona coffee from Jacobs Douwe Egberts July 20, 2020


			
				DKSH awakens Malaysians’ senses with Moccona coffee from Jacobs Douwe Egberts

Dutch-made and Australia’s most-loved coffee brand Moccona from Jacobs Douwe Egberts has officially launched in Malaysia. DKSH Malaysia will provide distribution services for this premium coffee brand in East and West Malaysia.

Media release

DKSH awakens Malaysians’ senses with Moccona coffee from Jacobs Douwe Egberts

Dutch-made and Australia’s most-loved coffee brand Moccona from Jacobs Douwe Egberts has officially launched in Malaysia. DKSH Malaysia will provide distribution services for this premium coffee brand in East and West Malaysia.

Petaling Jaya, Malaysia, July 20, 2020 – DKSH Malaysia is proud to partner with Jacobs Douwe Egberts (JDE) Peet’s, the largest pure-play coffee and tea company in the world, to grow its latest premium coffee brand Moccona in the country, effective July 2020.

 

DKSH Malaysia will provide marketing and sales as well as distribution and after-sales services, covering trade channels from major supermarkets to local convenience stores throughout Malaysia. The Moccona coffee product range that DKSH will distribute include: Moccona Classic Medium Roast, Moccona Classic Dark Roast, Moccona Classic Decaffeinated, Moccona Expresso Style, Moccona Indulgence and Moccona Hazelnut Swirl.

 

Dutch-made and Australia’s most-loved coffee brand, Moccona has a rich heritage that began way back in 1753, when Moccona was born in a quaint Dutch village by grocer Egbert Douwes. Thanks to its superior taste and exquisite European charm, Egbert later grew his small enterprise into the coffee emporium it is today.

 

Alex Chuah, Malaysia’s Country General Manager at JDE, said: “Moccona is determined to give Malaysians a taste of what it’s like to indulge in premium coffee experiences right in their own homes. Effective July, our distributor partner DKSH Malaysia will have Moccona’s six distinctly unique flavors stocked on the shelves of your nearest supermarkets and convenience stores. Having Moccona on Malaysia’s coffee aisles will definitely provide a refreshing whiff to the local coffee scene.”

 

Patrick Stillhart, DKSH Vice President, Business Unit Consumer Goods, Malaysia & Singapore, said: “We are privileged to take coffee appreciation to a new level with the launch of Moccona’s indulgent coffee. We are confident to leverage our extensive distribution channels to build this coffee brand in Malaysia.”