DKSH Expands Strategic Partnership with Leica Microsystems in Asia November 25, 2021


			
				DKSH Expands Strategic Partnership with Leica Microsystems in Asia

DKSH and Leica Microsystems, the world’s leading manufacturer of microscopes for the analysis of microstructures and nanostructures, have entered into a distribution agreement covering its wide range of scientific instruments in Malaysia. This partnership is an extension of the already existing collaboration between both companies in the Philippines and Vietnam.

Media release 

DKSH Expands Strategic Partnership with Leica Microsystems in Asia

DKSH and Leica Microsystems, the world’s leading manufacturer of microscopes for the analysis of microstructures and nanostructures, have entered into a distribution agreement covering its wide range of scientific instruments in Cambodia, Laos, Malaysia, and Myanmar. This partnership is an extension of the already existing collaboration between both companies in the Philippines and Vietnam.

Petaling Jaya, Malaysia, November 25, 2021 – DKSH Business Unit Technology, a leading Market Expansion Services provider for technology companies seeking to grow their business in Asia and beyond, has extended its existing distribution agreement with Leica Microsystems to provide innovative microscopy, camera, and software solutions in Cambodia, Laos, Malaysia, and Myanmar. The partnership of both companies now spans six markets, including Philippines and Vietnam.

 

Under the new agreement, DKSH will provide Leica with marketing and sales, application training as well as after-sales services with a focus on private industries, including life sciences, minerals pharmaceuticals, and chemicals.

 

The Leica Microsystems microscopes are instruments designed to provide the highest quality of magnification for researchers to view microscopic samples and are constructed to produce clear and high-quality images. The company offers unprecedented precision through a variety of product portfolios, such as stereo microscopes and macroscopes, digital microscopes, and confocal microscopy.

 

Eddie Lim, General Manager, South East Asia & Taiwan, Leica Microsystem, commented: “DKSH has been collaborating well with Leica Microsystems in the past years in Vietnam and Philippines. We are delighted to extend this cooperation into the private industries in Cambodia, Laos, Malaysia, and Myanmar. With their broad reach and customer-focused services, we are convinced that DKSH is able to bring Leica Microsystems’ superior products and services to these industries.”

 

Robert Puschmann, Managing Director, Business Unit Technology, Malaysia, Singapore & Vietnam, DKSH, said: “We are delighted that Leica has once again entrusted us as a preferred distribution partner. The addition of Leica Microsystems’ portfolio will complement our existing innovative product offering and allow us to implement a value-based and cross-selling approach to provide complete workflow solutions to our local customers. We are committed to introducing and driving market penetration for these state-of-the-art microscopes solutions.”