DKSH expands partnership with Binder, the world's largest manufacturer in simulation chambers and incubators June 05, 2020


			
				DKSH expands partnership with Binder, the world

DKSH, a leading Market Expansion Services provider and Binder, the world's leader in simulation chambers and incubators have extended their strategic partnership for DKSH to be the exclusive agent across key markets in Asia.

Media release

DKSH expands partnership with Binder, the world's largest manufacturer in simulation chambers and incubators

DKSH, a leading Market Expansion Services provider and Binder, the world's leader in simulation chambers and incubators have extended their strategic partnership for DKSH to be the exclusive agent across key markets in Asia.

Singapore, June 5, 2020 – DKSH Business Unit Technology has entered into a strategic partnership with Binder. Headquartered in Tuttlingen, Germany, the company is the market leader in simulation chambers and incubators for the scientific and industrial laboratory. Our collaboration with Binder started more than 15 years ago in Thailand and will now expand to Australia, Cambodia, Korea, Laos, Myanmar, New Zealand and Vietnam. DKSH will provide marketing and sales, distribution and logistics as well as after-sales services in these markets.


Binder’s technical solutions range from high-tech chambers for tempering, climatization, incubation, simulation of environmental conditions that can be applied in various areas including chemical, pharmaceutical, biotech, medicine, institutes, universities, test laboratories, food, electronics, plastics, building materials, and automotive industries.  Binder’s range of products is well suited for routine applications, highly specialized work in research and development, production, and quality assurance.


Michael Pfaff, Vice President Sales and International Organizations stated: “We are pleased to consolidate our distributor network and designate DKSH as our exclusive agent across key markets in Asia. DKSH’s strong sales, marketing, logistic and service capabilities coupled with their customer network will enable us to expand the market for our product lines. We look forward to working with DKSH to grow the business.”

 

Hanno Elbraechter, Head Business Unit Technology, DKSH commented: “We have great partnership with Binder in Thailand for the past 15 years.  We are glad to have the opportunity to expand our partnership to further grow the business with Binder. Leveraging our extensive sales coverage, logistics, channel management and unparalleled after-sales services, we are convinced that we can successfully drive market share growth.”