DKSH shines once again at the PARKnSHOP Super Brands Awards 2020 June 10, 2021


			
				DKSH shines once again at the PARKnSHOP Super Brands Awards 2020

DKSH Hong Kong retains the annual accolades for the seventh consecutive year.

Media release

DKSH shines once again at the PARKnSHOP Super Brands Awards 2020

DKSH Hong Kong retains the annual accolades for the seventh consecutive year.

Hong Kong, June 10, 2021 – DKSH Business Unit Consumer Goods, the leading partner for FMCG companies seeking to grow their business in Asia and beyond, has bagged seven awards at the latest PARKnSHOP Superbrands Awards 2020, including awards for brands Quaker, LAY'S® and Kraft Heinz. This serves as a strong credential for DKSH’s proven leadership in Market Expansion Services and as the brands’ trusted partner.

 

Listed among 15 acclaimed super brands on the awardee list, DKSH was honored to conclude the night with the greatest number of accolades received for the company’s managed brands. The awards include the Superior Brand Award in the Breakfast Cereal category, the Best Supplier Award for the third consecutive year as well as the Best Marketing Campaign Award for Quaker; the Superior Brand Award in the Snack category as well as the Most Favorable New Product for Frito-lay and LAY'S® Truffle, respectively; the Superior Brand Award in the Sauces category for KraftHeinz and the Superior Brand Award in the Chocolate category for Lindt.

 

The awards acknowledge DKSH FMCG’s expertise in driving market share and penetration as well as in sustaining engagement with distribution channels. DKSH excelled at designing unique marketing strategies, conducting reliable analysis regarding market trends and consumer composition and at managing efficient supply planning.

 

Nicole McMillan, Vice President, FMCG, Hong Kong and Group FMCG Marketing, was elated to receive the awards: “Pepsi Co with its brands Quaker and LAY’s has been one of our top ten clients. It gives us a sense of fulfillment to see these brands being awarded and recognized as a result of our team’s support.”

 

The Super Brands Awards were established in 2015 to recognize PARKnSHOP’s partner brands’ performance and benchmark their popularity among consumers. In November 2020, a general voting was conducted among the supermarket’s cardmembers of over three million to vote for their favorite brands under numerous categories.